We handle the technical side of search so your name appears where buyers and sellers are already looking. On Google and in AI tools like ChatGPT.

Search Engine Optimization is the process of making your website show up when someone searches for something on Google. When a buyer types "homes for sale in [city]" or a seller searches "best real estate agent near me," Google decides which websites to show first. SEO is what puts your site at the top of that list instead of buried on page three where nobody looks.
More and more people are skipping Google entirely and asking AI tools like ChatGPT, Perplexity, or Google's AI Overview to just give them an answer directly. When someone asks an AI tool to recommend a real estate agent in your area, it pulls from websites it considers trustworthy and well-structured. That's Answer Engine Optimization, or AEO, and it's a newer layer of visibility that most agents don't have yet. We build both into every site we work on.
When someone types "best agent in [city]" into Google, someone's name comes up. Right now it might not be yours.
More buyers are asking ChatGPT for agent recommendations. AEO gets your name into those answers — before your competitors figure it out.
It's not about how good you are. It's whether your website is set up to tell search engines and AI tools that you're the right answer.
Your online presence should work as hard as you do — generating inbound visibility even when you're focused on closing deals.

We handle everything that makes your site visible to the people already searching for an agent in your area. That includes the technical setup most agents never touch, keeping your Google Business Profile accurate and active, and building in Answer Engine Optimization so your name starts showing up in AI-generated results too. Most agents don't know AEO exists yet. The ones who do are pulling ahead.
Stop competing with Zillow and start owning your local market online. We make sure you get found by putting you at the top of Google for the searches that matter, turning your website into a consistent source of exclusive buyer and seller leads. Then, we make sure you stay relevant by building your brand as the undisputed local authority, creating a powerful digital footprint that generates business long-term.
Choose the core platform you need and add the expert execution you want. A connected, modular ecosystem outperforms disjointed tools every time.
SEO (Search Engine Optimization) helps your website rank in traditional Google search results. AEO (Answer Engine Optimization) helps your content get surfaced by AI tools like ChatGPT, Perplexity, and Google's AI Overviews. Both matter now. We handle both.
An LLMs.txt file tells AI engines how to understand, read, and reference your website — similar to how robots.txt communicates with traditional search crawlers. Every Curaytor website includes one. It's part of how we make sure AI search tools can find and credit your site when answering questions in your market.
Hyperlocal content is content that's genuinely specific to your market — your neighborhoods, your community knowledge, your perspective on what's happening locally. Search engines, and increasingly AI engines, favor this kind of content because it signals real expertise. Generic real estate copy ranks poorly. Specific local content ranks well. Local Lens is built to help you produce it consistently.
SEO builds over time. You'll typically see measurable movement in rankings within 90 days, with compounding results over six to twelve months. That's why we track it closely and send quarterly reports — so you can see the progress and understand what's driving it.
No. We handle the keyword research, the backlinking, the technical foundations, and the monitoring. What we ask from you is consistency on the content side — which is where Local Lens helps. You bring the local knowledge. We give you the structure to publish it.
Premium SEO and AEO services are available as an add-on to your Curaytor plan. Talk to your account team about what's right for your market and your goals.