A consistent source of new conversations, regardless of your inventory.
We build and manage your Google ad campaigns so your brand stays in front of buyers and sellers who are actively searching in your market. Not just when you have something to promote.
So what is PPC, exactly?
PPC stands for Pay-Per-Click advertising. It's a way of paying to show up at the top of Google when someone searches for something specific — like "homes for sale in [city]" or "real estate agent in [neighborhood]." You only pay when someone actually clicks on your ad.
The people clicking are already searching for what you do, which makes them far more likely to want to talk than someone who stumbles across a social media post. The difference between running PPC yourself and having us run it is significant. Getting the right keywords, setting the right budget, writing ads that actually get clicked, and making sure the money isn't being wasted takes daily attention and experience.
What We Do
We build your Google Ads campaigns, manage them daily, and adjust based on what's actually producing. You don't need to understand keyword bidding or ad creative. We handle all of it. Every quarter we report back on what's working so you always know where your budget is going and what it's returning.
What's Included
We put your message directly in front of motivated sellers and buyers, bypassing the noise to capture high-intent leads before your competition can. We don't just drive traffic; we build a complete conversion system with compelling ads and optimized landing pages that turn clicks into clients. Every dollar of your budget is tracked, managed, and maximized for performance. With transparent reporting, you'll see exactly how your investment is translating into new business.
Google Ads account setup
Keyword research
Search, display, and retargeting campaigns (based on your strategy)
Conversion tracking setup
Monthly management
Quarterly reporting
$1.6M
Mickey Hyams closed $1.6M in business by March 2025
$3.9M Active Pipelin
Kevin Valle built a $3.9M active pipeline directly from PPC campaigns.
5x ROI
Dean Linnell has run Curaytor PPC for 9 years with a consistent 5x ROI
Frequently Asked Questions
It’s a fair concern — and worth being specific about. PPC puts you in front of people who are already searching for a real estate agent in your market. They typed something into Google. They’re looking. That’s meaningfully different from cold outreach or purchased contact lists. What happens after the first conversation is entirely up to you — that’s where the relationship starts. Our job is to make sure you’re the one they find when they’re ready. Yours is to be the agent worth finding.
We build the campaigns from scratch — keyword strategy, ad copy, targeting, bidding, and landing pages. Once they’re live, we test, monitor, and adjust continuously. If something’s not converting, we change it. If a keyword is wasting budget, we cut it. You’re not logging into Google Ads, you’re not troubleshooting performance, and you’re not trying to figure out why your cost-per-click went up. You get a campaign that runs, and a quarterly report that tells you exactly what it produced.
Buyer PPC targets people actively searching for homes in your market — people who are ready to look and need an agent to help them. Seller PPC targets homeowners who are thinking about listing — people researching what their home is worth or how to find an agent to sell it. They require different ad strategies, different landing pages, and different follow-up approaches. Whether you run one or both depends on where your business is strongest and where you want to grow. We’ll help you figure out which makes sense before you spend a dollar.
The Curaytor PPC management fee is $599 a month. Your ad spend — the money that goes to Google — is separate and set by you. There’s no minimum we require, but we’ll be direct with you: markets vary, and we’ll tell you honestly what budget is likely to produce results in yours before you commit to anything. A $500 ad spend in a rural market can outperform a $2,000 spend in a highly competitive metro. We’d rather tell you that upfront than have you underwhelmed with results.
Faster than most marketing channels. Campaigns typically go live within a few weeks of onboarding, and some clients see their first conversations come through within the first campaign. That said, PPC improves over time as we collect data, test what’s working, and refine targeting. The first 60 days are about learning your market. Months three and onward are where the compounding starts. We track results from day one and report quarterly so you always know where things stand.
The Linnell Group has run Curaytor PPC for nine years with a consistent 5x return on ad spend. In 2025, Kevin Hodrick closed 11 deals totaling $2,778,400 from Curaytor PPC. Mickey Hyams closed $1.6M in business from Curaytor PPC by March 2025. Kevin Valle had $3.9M in deals in the pipeline from PPC. These aren’t cherry-picked outliers — they’re agents who committed to the channel, gave it time to optimize, and treated the people who came through as clients worth working with. That last part matters as much as the campaigns themselves.