Agent Resources

October 18, 2022

7 Minutes Read

Real Estate Blogs: The 15 Most Popular Blog Types & Topics For Growth

Learn how to leverage the most popular real estate blog topics and types for explosive organic growth.

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Key takeaways
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  • From a test group of 1,000 keywords, we found listicles and data-driven articles to be the most popular type of real estate blogs.
  • Blog distribution is a critical part of any inbound marketing strategy.
  • On average, blog posts between 1,000 - 1,800 words performed the best.
  • Up to 40% of all Google searches are local landing pages.

You’re here because you need inspiration for your next real estate blog.

Our mission is to give you more than just a roundup of popular real estate blogs.

In this article, we’ll take you through the journey of finding traffic-driving blog types, the best practices for distributing your content, and the most important blog topics for our industry.

Set aside 10 minutes, and let’s get started.

What can a real estate blog be used for?

A real estate blog can be used to build organic traffic, generate more leads, and position you as a thought leader.

Consider your real estate blog as your inbound lead generation tool.

79% of companies with a blog reported a positive ROI on inbound marketing.

It can help you build a powerful and recognizable brand with homeowners that can survive any market conditions.

You can write about any real estate topics and build relevance:

  • Property marketing advice for consumers.
  • Industry news.
  • Local insight and analysis.
  • Market trends.
  • Local events and activities.

The list is endless.

The point is you should never run out of blog title ideas. They’re all helping you, ultimately, work towards the goal of building brand authority.

The most popular types of real estate blogs

Listicles

The intent of a listicle blog isn’t to act as a guide.

They’re usually very visual and entertaining. You’ll rarely find a listicle in real estate with more than 1,500 words.

Which, in the world of blog word counts, is low.

Source: https://robbreport.com/shelter/homes-for-sale/lists/most-expensive-home-every-state-2920063/

  • Estimate monthly visits: 15,000
  • Page value: $6,000
  • Total social shares: 400
  • Word count: 800

This article has it all.

Beautiful imagery, an interest-piquing headline, and a peek into a life of luxury.

Lists work great for blogs because they’re digestible.

Meaning they’re the perfect blog for social media. You can capture (and keep) an audience’s attention with little need for walls of text.

Great listicle ideas for your next blog post:

  • The 15 Things Buyers Look For In A Home.
  • Which Brokers Sold Over $100m In Homes?
  • The Top 20 Most Popular Listings In Florida This Month.
  • The Most Expensive Homes In New Hampshire.

They’re great for repurposing on any platform. Why not turn your blog into a YouTube short or a TikTok video?

There’s plenty of repurposing strategies you can utilize for serious growth.

Data-driven research

Using publicly-available data can build the foundation for an influential blog.

The problem with data is compiling it in a meaningful way.

Nobody wants 2,000 words of text with critical data scattered around. It makes the user’s job hard. Which, unfortunately, leads to high bounce rates.

The solution?

Visualize your data.

Source: https://www.noradarealestate.com/blog/housing-market-predictions/ 

  • Estimate monthly visits: 27,000
  • Page value: $28,000
  • Total social shares: 302
  • Word count: 4,000

I can imagine the word count appears scary.

Who has time to research and write 4,000 words?

That’s the point.

Your blogs shouldn’t be easily replicable. If your competitors can easily achieve what you have, you no longer have a content strategy.

You have no competitive advantage by doing what everyone else does.

By taking the time to research your market and by providing unique value, you’re building blogs that can generate traffic for years.

You become a dependable resource for the real estate industry.

Here are several evergreen data-driven blog ideas:

  • Deep-dive: Is The San Jose Housing Market Shrinking?
  • What’s The Most Expensive Property Type in New York City?
  • Market Review: Have Rents Increase in Boston?

You can find data from public sources like Redfin, Zillow, or most local GOV sites.

Or, if you’ve got the data, you can leverage your internal statistics.

Once you’ve collected data for your blog, you can use tools like Canva to design an infographic or visuals as additional assets.

Local guides

Being ‘one of the locals’ is the quickest way to build trust with your audience.

Nearly 40% of all organic results returned are local landing pages.

I want you to remember one word when you’re producing local blogs; relatable.

Speak the local lingo.

Successful real estate agents are synonymous with their community.

Write about upcoming events that you’re involved in. Share your knowledge of neighborhoods, bars, restaurants, and property developments.

This content builds trust.

And people want to sell their houses with agents they can trust.

Source:https://www.joetaylorgroup.com/blog/the-best-fall-events-in-las-vegas 

  • Estimate monthly visits: 27,000
  • Page value: $5,000
  • Total social shares: 72
  • Word count: 1,500

I know that every real estate agent wants more leads.

But, these local guides and local landing pages aren’t specifically designed for lead generation.

They’re brand-builders.

They’re top-of-funnel awareness.

And the great thing about local blogs is that they’re simple to create. For an agent familiar with the area, you could easily produce 5-10, 1,000-word blogs a month.

Newsjacking

If you’re unfamiliar with the term, newsjacking is piggybacking on breaking trends or news with your own opinion.

David Meerman Scott coined the term in his book, ‘Newsjacking.’

Newsjacking can be a brilliant content strategy to get short, sharp bursts of traffic to your website.

But, as with most things in real estate, timing is critical.

Source: https://www.azfamily.com/2022/10/14/pros-cons-buying-down-your-mortgage-interest-rate/ 

  • Estimate monthly visits: 11,300
  • Page value: $56,000
  • Total social shares: 100
  • Word count: 500

You can see that with opinion pieces, content freshness is a factor.

What that means is you can’t treat this like any other blog.

It needs to be timely, and it needs to be relevant.

Blog ideas for newsjacking:

  • Selling Your Home In A Downward Market
  • Get More For Your Property If Budget Is Tight

The idea is to take something newsworthy and make it unique.

If home sales have hit a record-low in your area, give tips on improving your home’s worth on a budget.

Question and answer blogs

A great way to promote your depth of knowledge is to dive deep into a single topic.

These types of real estate blog posts have a set structure.

And it’s very simple.

They ask, and you answer.

Source: https://www.rocketmortgage.com/learn/property-tax 

  • Estimate monthly visits: 9,700
  • Page value: $19,600
  • Total social shares: 69
  • Word count: 1,700

This blog post from Rocket Mortgage is one of the better examples I’ve found.

Pro tip: aim to answer the question within 75-100 words, directly beneath the header. This makes you eligible to capture featured snippets.

Example of featured snippet

You’re probably wondering, ‘how can I find the topic and answers to go along with it?’

I’m about to show you the process in less than two minutes.

Using People Also Ask for Questions and Answers - Watch Video

Using People Also Ask is an amazing way of creating a variety of questions for your blog post.

What matters is that you’re the most in-depth article than anyone else in the search results.

How to successfully share your blog 

‘Build it, and they shall come’ doesn’t fly in digital marketing.

With hundreds of blogs published daily, your content distribution plan should be prepared in advance.

Example of a Google search for the term ‘home worth’ 17th October 2022

Your content distribution playbook is how your blog will continue to drive traffic.

For example, you could write a listicle about expensive homes and then distribute it in a subreddit.

Or in a local Facebook group.

Or, put $100 into a Facebook Ad and target your local demographic for a week.

The point is writing a real estate blog and hoping for visitors is ineffective. You need to amplify its presence in as many ways as possible.

If you consider marketing channels such as SEO, it relies on engagement. Your online presence is dictated by a number of factors:

  • How great is your blog content?
  • How popular is your website?
  • How often do people return to your website to read more blogs?
  • How many blogs are read in a single session?

User engagement should be your benchmark for how successful a blog is.

If your estimated read time is 10 minutes and people leave in 2 minutes, you’ve got a problem.

As you start to build traffic to your blog, over time, it will begin to accrue backlinks.

Backlinks are a key SEO ranking factor for real estate.

They’re also a vote of confidence from other websites. If, for example, 10 other real estate blogs link to a listicle you’ve produced, that’s a great signal for Google.

Popular real estate blog topics

Using Ahrefs to collect the data, we’ve reviewed the most popular real estate blog topics by the total search volume.

(Monthly search volume, U.S. searches only).

Topic Search volume
Mortgage 603,000
Renting 46,000
Real estate investment 27,000
Real estate market news 26,000
Property and home renovation 17,000
Commercial real estate 12,600
Landlords (developments) 12,100
Real estate marketing 8,900
Real estate trends 7,700
Residential real estate 5,400

The 15 most popular real estate blogs (ranked)

Ranked by traffic and the total number of keywords, we’ve listed the most popular real estate blogs on the web right now.

So, if you need blog inspiration and post ideas, these 15 real estate blogs are great resources for that.

Website Traffic Ranking keywords
realtor.com 42.4m 6.4m
houzz.com 12.9m 4.2m
redfin.com 12.6m 4.2m
homes.com 5.7m 1.7m
curbed.com 1.07m 994k
theclose.com 276k 86k
maxrealestateexposure.com 246k 106k
biggerpockets.com 224k 234k
rismedia.com 146k 69k
costar.com 139k 150k
propertyindustryeye.com 39k 26k
keepingcurrentmatters.com 32k 11k
realtrends.com 26k 28k
zillow.com/blog 20k 22k
zillow.com/blog 11k 25k

Data source: Ahrefs.

Summary

The brand exposure real estate professionals can achieve from blogs is insane.

In 12 months, you could grow your website’s traffic from hundreds to thousands of monthly visits. The challenges are staying consistent and remaining committed.

But if you have the ability to research data, focus on branding and remain front-of-mind, it could transform your business.

References/Sources

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