Let’s talk about market update posts.
You know the ones: median prices, days on market, absorption rates. It’s important data, but when it shows up as a wall of numbers or a screenshot from the MLS, it’s easy to see why most people scroll right past. The information is there, but the format isn’t doing it any favors.
The good news is that market updates can absolutely be engaging. You just have to change how you share them. Here’s how to present your updates in a way that’s clear, useful, and interesting across different social media platforms.
1. Format it like something you'd actually want to read.
If your post looks like homework, your audience won’t engage. Dense text and MLS screenshots aren’t going to grab attention, no matter how good the info is.
Instead, make the content visual and easy to digest.
On Instagram, a carousel works well. Break your update into a few slides—one strong stat or takeaway per image. These posts are swipeable, scannable, and tend to get more interaction. Carousels are performing especially well right now, often doubling the engagement of a single-image post.
On Facebook, use a short infographic or a 30-second video. A simple bar chart comparing last month’s prices to this month’s, or a before-and-after snapshot of inventory changes, is much more likely to stop someone mid-scroll.
These little adjustments in format go a long way. They make your content feel approachable instead of overwhelming.
2. Tell people what the numbers mean
Data without context doesn’t hold attention. If someone sees a stat like “Inventory is down 5 percent,” they might think, “Okay, but why does that matter?”
Your job is to connect the dots.
Explain what a drop in inventory means for buyers and sellers. Share what a 7 percent interest rate actually feels like for a first-time buyer. Use everyday language, not just industry terms.
The more you translate the data into something your clients can relate to, the more value they’ll see in your posts. You’re not just sharing numbers, you’re helping people make sense of the market.
Think of each post as a quick teaching moment. You’re building trust, one clear explanation at a time.
3. Adjust based on the platform
Every social platform has its own style. One size doesn’t fit all. Here’s how to tailor your market content depending on where you’re sharing:
Instagram is visual first. Think Reels, carousels, and Stories. You could try something like “Three Fast Facts About This Month’s Market” with short animated clips or simple text overlays. Use polls and questions in Stories to make your content interactive. You can even save these updates as a Highlight on your profile so new visitors can quickly see that you stay on top of the market.
Facebook allows for a bit more depth. You can go Live for five minutes and walk through the latest market shifts. Or post a short native video with captions—most people watch with the sound off. You could even drop a short post with a compelling stat and a question to spark conversation. This platform works well for community discussion, so invite people to ask questions in the comments.
TikTok
This is where you want to be quick and clear. Use trends or popular sounds to frame a bite-sized market tip. A 15-second video titled “Why inventory is low in your area” with text overlays and some personality can go a long way. TikTok thrives on content that is direct, entertaining, and a little more casual.
YouTube
If you have more to say, YouTube is your place. Try a 3–5 minute monthly market breakdown where you explain key stats and what they mean. Add charts or cutaways to footage of neighborhoods or homes. Organize your video into clear sections, like “Market Overview,” “Interest Rate Insight,” or “Advice for Sellers”, so viewers can skip to the part they care about.
This kind of content builds your authority over time and gives people a reason to keep coming back to your channel.
Curaytor Ambassador Dean Linnell, who leads The Linnell Group in Whistler, BC, creates excellent video market updates. Video isn't a one-platform medium: these clips live on YouTube, but they also enrich his emails, website, social content, and even his Seller Reports.
4. Keep it brief and repeatable
You don’t need to include every data point in every post. Choose two or three that are the most relevant and impactful, then share them in a way that’s short and memorable.
You might do a weekly “Market Monday” post or a monthly “60-Second Market Snapshot.” Whatever cadence you choose, consistency matters more than perfection. The more regularly you show up, the more people will rely on you for information.
Even a 20-second video or a one-slide update can be effective if it’s focused and clearly explained.
5. Let's make it easier
Your market knowledge is valuable. But the way you present it decides whether people actually take it in.
When you make the data clear, useful, and visually appealing, your audience will stay informed, and they’ll be more likely to reach out when they’re ready to take action.
If you want help showing up online with market updates that actually get seen, we’re here for that. Curaytor helps real estate professionals share their expertise with content that’s on-brand, on-message, and already built to perform.
