LinkedIn doesn’t usually come up in conversations about real estate marketing. Most agents focus on Instagram for visual content or Facebook for community building. LinkedIn tends to get overlooked. But when it comes to relocation clients—people moving into your city for work, family, or lifestyle—LinkedIn is exactly where they are.
These buyers aren’t searching for open houses in their neighborhood. They don’t have one yet. They’re trying to understand a place they don’t know. They’re researching before reaching out. They’re looking for local professionals who can help them make a smart decision from a distance.
And more often than not, that research starts on LinkedIn.
Understand Who You're Trying to Reach
Relocation clients are often moving for a job. As soon as they accept an offer or start preparing for a transfer, they update their LinkedIn profile. They connect with people in their new city. They ask questions in posts or join relevant threads.
It’s a window of time when they’re actively looking for local information—and people they can trust.
Agents who are active and clear on LinkedIn have an advantage. They're more visible to the very people who are planning a move and trying to figure out who can help them.
Dean Linnell puts it simply: “Headline clarity matters. Make it instantly obvious what you do and who you do it for.” His reads: “Helping Vancouver Buyers Find Their Dream Ski-In/Ski-Out Retreats in Whistler.”
What to Say on Your Profile
Most agents write their LinkedIn profile like a résumé. Sales stats, awards, brokerage history. That might impress another agent—but not someone trying to figure out if you’re the right person to help them move across the country.
Instead, write it like you’re talking to someone.That’s how Amit Bhuta approaches it. “Don’t make it sound so formal,” he says. “Make it feel like a person is reading it, not just another bio. Talk to them, not at them.”
Good profiles tell people:
- What city or region you serve
- What kind of clients you specialize in helping
- What kind of support they can expect from you
You might say something like:“Real estate advisor in Austin | Helping out-of-town buyers feel at home faster.”
Or share why you love your neighborhood—what makes it special and how you help people who are brand new feel like locals.
Share the Information They’re Looking For
Relocation clients have very specific questions:
- Where can I live that’s close to my new office but still affordable?
- What areas have good schools, walkability, or easy commutes?
- How much house can I afford compared to where I’m coming from?
- Can I buy a home without flying out multiple times?
Dean Linnell takes questions like these and turns them into video content, blog posts, and one-on-one consults. “Educate first, always. I share local zoning tips, tax quirks, even strata bylaw advice. It builds trust without the pitch.”
Amit Bhuta agrees: “Don’t try to prove how smart you are. Just answer the questions. Be friendly, make it easy to understand. That’s how people decide to work with you.”
Connect with the Right People
You don’t have to wait for relocation clients to find you.
Use LinkedIn to connect with the people already influencing those moves: HR professionals, recruiters, relocation specialists, team leads at major employers.
When a company is hiring, someone’s moving.
Damian Hall calls this part of the “ecosystem.” His team’s LinkedIn presence, IG Stories, and YouTube channel all work together. “People need to know, like, and trust you before they’ll hire you,” he says. “Your content should make that easier.”
Watch for hiring announcements, promotions, or posts from local companies. Then reach out—not to pitch, but to be a resource.
Keep the Conversation Going
You don’t have to post every day. You don’t have to go viral. But you do have to show up.
Post content that’s genuinely helpful:
- What neighborhoods work best for new-to-town families
- What to expect when buying remotely
- How to prep for a virtual closing
- The cost-of-living differences they should know about
Dean recommends showing your face and voice. “Out-of-towners want to feel like they know you. Video helps with that. Even casual Reels make you more familiar.”
And don’t worry if people aren’t liking or commenting.
Amit says: “A lot of my LinkedIn followers are totally silent. They never like, never comment. But then one day I’ll get a message: ‘I’ve been following you for months—I’m finally moving.’ You never know who’s watching.”
LinkedIn Isn’t Flashy—But That’s Why It Works
There’s no algorithm boost for trending sounds. No filters. No pressure to entertain. It’s just people looking for useful information to help them make better decisions.
And that’s exactly where thoughtful, clear, local expertise stands out.
If you already enjoy working with relocation clients—or want to attract more of them—LinkedIn is worth showing up for. Especially if you show up like a human.
KEY TAKEAWAYS
- Relocation clients are researching—you want to be what they find.
- Write your LinkedIn profile like you're talking to a real person.
- Answer specific questions with simple, educational content.
- Reach out to employers, HR reps, and relocation specialists.
- Silent lurkers are still watching. Stay consistent and human.
