- Local expertise is more important for a real estate bio than ever.
- Make sure to link to your website and social channels.
- Show off press coverage and media mentions.
- Build personal connections with your bio.
- Don't hard sell your services.
Winning clients often rely on the kind of first impression you can make.
What is the first thing prospective clients see when they find you?
We hope it’s a well-rounded bio that tells them exactly why they should work with you.
If it’s not, don’t sweat.
We’ve got the perfect guide and ten awesome examples of realtor bios to help new and seasoned real estate professionals write the perfect agent bio.
How to write a standout realtor bio
Writing a real estate bio is important for any agent’s marketing strategy.
This is your time to show off your experience, qualifications, and everything that makes you the obvious choice of realtor.
Here’s how you can leverage your agent profile to build trust and generate phone calls.
Emphasize your experience
Write about your real estate background.
Buyers and sellers want to see a track record of success coupled with serious local knowledge.
You need to catch a potential client’s attention in two to three seconds.
Any longer, and you might’ve lost the lead.
Answer these questions in your realtor bio to help showcase your experience.
- How long have you been a real estate agent?
- How many homes have you sold?
- How many homes have you helped buyers find?
This isn’t an autobiography.
Don’t make your bio all about you. It’s off-putting to potential clients.
Write 2-3 sentences but have a very clear focus with your words. Now is your time to sell.
An example could look like this:
“My team has sold more than 700+ sales in the last 5 years.”
Once you’ve caught a homeowner’s attention, you can begin unpacking your process, team, and everything else.
After all, clients want to know that you can walk them through the selling process with complete confidence.
Pro tip: close your eyes and think about the highlights of your real estate career. Those moments your mind goes to, use those milestones to drive your realtor bio.
And if you're a new real estate agent and have yet to gain much experience, don’t worry.
New agents can still sell themselves without the ten years of home-selling behind them.
You sell yourself. Sell why you’re still the perfect agent for them.
If you work with a well-known brokerage, lean on your team’s accomplishments.
Brand association and affinity go a long way in a client’s research.
Show your local expertise
It’s crucial for you to have an intimate knowledge of your local market.
Your real estate bio should demonstrate that you’re a local authority.
That you’re trusted (and well-known) in the area.
It’s about more than just knowing the numbers and the trends of your geographical locale.
Clients are drawn to realtors who actively participate in their community.
Because it shows that you care. It shows you have heart.
You can showcase any local press you’ve been featured in, any local charities you donate to, and any other sponsorships you might have.
Most real estate agents share their community experiences on their social media pages as well.
So utilize those content opportunities and be sure to link to them in your real estate bio.
And for out-of-area clients, you also have to be able to sell them on the location, not just the home.
Some things to consider as you write your agent bio:
- How long have you lived in the area?
- What do you like about the area?
- Did you go to school in the community?
- Are you serving the community in other ways? (Volunteer work, other businesses, etc.)
Here’s an example to spark some inspiration:
“Being native to San Diego gives us a unique and powerful insight into the local real estate market and all this great city has to offer. We’ve attended local schools, find excitement in the local recreation, and want to show you exactly why San Diego is the perfect place for your future home.”
This example is great for a few reasons:
- It shows that the real estate agent is from the area.
- It uses key terms (powerful and unique) to emphasize their knowledge of the local market.
- It talks about the location positively, showing that they love the area and want to share it with others.
Include links in your agent bio
Take every opportunity you can to attract clients to your brand experience.
Real estate clients do their research when looking for an agent.
This means social media, websites, Google My Business, and review platforms.
Always include links to additional information in your realtor bio where possible.
These links can (and should) include:
- Social media links: Share links to all of the social media platforms you are active on. Let potential clients see the kind of content you post–this only helps sell you further if they feel connected with you through your social content.
- Website: If your agent bio is on Zillow or another listing site, make sure there is a link to your website. While effective, Zillow bios are also limited, so get people to visit your website and learn more about you.
Reviews: Share links to platforms with real customer reviews, like your Google Business Profile, Yelp, and Zillow.
Social proof sells.
According to Nielsen, 77% of people are more likely to work with a brand if they can see others recommend it.
It builds trust with clients and helps solidify your profile’s trustworthiness.
Focus on the 'value add'
A compelling bio will show clients exactly what they should expect from working with you as their realtor.
What value do you provide to your clients?
What sets you apart from other real estate agents?
Focus on the value that you bring to the table and work that into your real estate agent bio.
Are there specific courses or areas of expertise you have that no other realtor (or not many others) focuses on?
Maybe you’re a digital marketing expert or offer your clients special programs.
You need to show your clients that you are different.
You need to show them that you can provide value above and beyond what any other realtor can do. Because there are a lot of realtors out there.
Here’s a great example that demonstrates this:
“We SELL FASTER than the Competition! Currently, on average, our listings are selling at 30 days on the market vs. the competitors at 82.”
Now that’s appealing!
Mention your education and training
Prospective clients want to work with qualified realtors, so your agent bio should include your education and training.
Where did you go to school?
What courses have you taken?
Highlighting these things helps show potential clients that you are legit. And additional training and education show that you really care about your work.
Plus, education can be a good personal connection to some clients if they went to the same school as you or studied in the same area.
Personal connections sell.
Take a unique approach to discuss your education rather than simply listing the courses and training that you took–those might not mean much to clients.
Think about coaching and mentors that you’ve worked with.
What did you learn from them?
Take your realtor bio to the next level by talking about how your education impacted you as a realtor.
What did you learn?
What values from your education and training are you putting into your real estate practice?
This can be particularly helpful for new realtors who don’t have a lot of experience to leverage yet.
Use the knowledge that you’ve gained through coaching and education to sell you as a realtor.
Statistics and data sells
Don’t discount the power of statistics and data.
Numbers help illustrate just how good you are at what you do, so don’t shy away from sharing them.
Some statistics you should consider sharing in your bio:
- How many sales have you made in the last year? In the last five years?
- How much (a dollar amount) in total closed transactions have you sold?
- How do you rank among fellow agents at your brokerage? Are you a top-performing agent?
Here’s a great example of utilizing statistics in your real estate bio:
“#1 real estate agent in Queens, NY in 2021, 2020, 2019, 2018, & 2017 with close to $1 billion dollars of residential sales in her career.”
Reference media coverage
Media coverage is a big deal.
Local or national press is something not every agent has.
Remember, you’re looking for ways to separate yourself from the thousands of other agent profiles.
Share the headline of the press feature (this will prompt people to search for the article).
Structure your features correctly.
Group them into a bulleted list if you have more than 3-5 features.
Be thoughtful with which features you include. Again, people are creatures of habit. If they recognize a brand (say NY Times) they’re more likely to engage with you.
Pro tip: if a lead calls you and brings up the publication, be willing to dive into the backstory of the feature. And, if you can, talk about any upcoming coverage you might be featured in.
This hook will help prospects understand you’re a growing brand with a significant presence.
It’s a phenomenal marketing tactic. Your personal brand can sell houses.
Add a personal touch
Buying and selling homes should be a very personal experience.
Agents who can sell that connection in their bio will win business.
These personal connections are what bring repeat clients.
They are often the reason clients refer others back to you.
Don’t be afraid to add a personal touch to your real estate agent bio.
You never know what kind of connection a potential client will make that will draw them to you.
A few things you could consider adding for that extra personal touch:
- Talk about your personal background and what you went through to get to where you are today.
- Talk about your hobbies, likes, and dislikes.
- Talk about what you like to do in your free time.
- Talk about your favorite sports teams (if applicable to your target audience).
- Talk about your goals, dreams, and aspirations.
- Talk about why you love doing what you do.
Let your personality shine through in your realtor bio.
That’s a huge part of your professional branding as a realtor and should be one of the first things prospective clients see too.
Don't hard sell your services
It’s just as important to know what not to include in your realtor bio as it is to know what to include.
The last thing a client wants is a pushy salesperson–and hard selling will send exactly that message.
Don’t use your bio to hard sell your services.
It should be pretty obvious by now that you’re a realtor.
Your job is to catch attention and encourage a conversation.
Use your bio to sell you.
Talk about what makes you unique as a real estate agent.
Almost add a layer of mystery into your bio. Something that will prompt people to find out more.
Take the time to craft a message that lets potential real estate clients get to know who you are and what you are about.
Build a connection from that first impression.
Accolades and awards build trust
We shouldn’t need to say this, but… share your achievements!
Accolades and awards show that you are great at what you do.
So try to include everything you can in your bio.
And if you don’t have any awards yet, make sure you update your bio when you do.
You should regularly update your realtor bio as your experience and accomplishments grow.
Some examples of awards that you could include:
- Best of Trulia Top Agent Award
- #1 Zillow Premier Agent
- Other top-performing agent awards
Accolades, like media mentions, professional accomplishments, and words of praise from top-tier organizations and realty groups, are gold.
An accolade mention could look something like this:
“AS SEEN ON: NY1, CBS, PIX11, NY Times, & Inman”
Use buyer and seller language
Use language that speaks to prospective buyers and prospective sellers.
Consider having a paragraph that speaks to each of them individually.
Buyers want to know that you can help them find their dream home.
Sellers want to know that you can find the right buyer and help them make a profit.
And while we’re on the subject of language, try to keep the terminology simple.
Don’t use a lot of industry speak and jargon.
You may have clients who have been around the block and understand the real estate industry a little better, but you’ll also have first-time sellers and buyers who aren’t as familiar with the game.
Speak about your team
It is absolutely crucial to be a team player in real estate.
Whether you are working with other agents or your clients.
Home buyers and sellers want to know that you have their best interests in mind.
Talking about your real estate team and your achievements can show how you'll work with your clients.
It taps into a client's psychology when you can show your team is incredibly successful.
It means better marketing.
It means a team of experienced agents dedicated to providing outstanding service.
Take this example from one realtor’s bio on Zillow:
“Our team has received prestigious awards and hundreds of glowing reviews from satisfied clients on Zillow and Trulia.”
Format your bio correctly
Correctly formatting your professional realtor bio can do a lot for you.
People, generally speaking, have short attention spans when it comes to reading text.
The format of your bio should cater to that.
Here are a few best practices to remember:
- Use bullet points when applicable.
- Keep sentences and paragraphs short and concise.
- Use bold and italics for emphasis, but use them sparingly–using these too much in a single block of text can be distracting.
- Keep your bio short (around 3-5 paragraphs should suffice)
We’ll share some examples of great real estate agent bios and templates that you can use below.
Don't use buzzwords; use human psychology
Selling yourself as a real estate agent is all about human psychology.
You need to appeal to the emotional side of your clients as much as you do their logical side.
You need to demonstrate that you are going to be the perfect agent for that particular client, wherein lies the challenge.
Every client is different and has their own unique needs and challenges, but it’s your job to identify your ideal client and cater to their needs and desires.
Use your agent bio to appeal to your ideal client and communicate that you have their best interests in mind.
As an agent, you must be able to empathize and effectively communicate with your clients. That should start from the time they first read your bio.
Also, avoid buzzwords and jargon in your real estate bio.
Effective communication means writing and speaking in a way your clients will understand.
If you’re unsure if your bio consists of too much industry-speak (it’s easy for us in the industry to become familiar and blind to it), share it with some friends and family to get their input.
10 real estate agent bio examples we love
Now that you know what to include in your own real estate bio, let’s dive into some of our favorite bio examples that you can draw inspiration from.
Matthew Bizzarro and The Bizzarro Agency
Why we love it:
Matt does an excellent job of sharing his accolades, awards, and achievements. All of these are listed front and center at the top of his bio.
And, his bio is all about the Bizarro Agency and their team’s achievements and values. Talk about a team player!
Why we love it:
Maureen’s realtor bio is the perfect example of “value add”. She starts with her most significant achievements and sales statistics but then dives right into the three things that set her apart from the competition.
Why we love it:
“Judy is a first-generation American, born to Hungarian immigrants in 1962.”
This is the first sentence of Judy’s bio. From there, she draws from her personal life to tell her story. And this is a beautiful way to appeal to clients and connect with them.
Getting real and vulnerable with potential clients is totally okay (and encouraged even). They should see you as a real person with real experiences.
Why we love it:
From a team-oriented approach to powerful statistics, Mark’s bio has a lot to inspire.
Pay attention to the word choice throughout this bio. Words like “believe,” “all-encompassing tailored approach,” “integrity,” and “thrive” inspire confidence in Mark as a realtor.
Why we love it:
Zandra has a great balance of hyping up her accomplishments while catering to the needs of her clients.
This sentence does it all:
“With over $1.5 Billion sold, I truly understand the importance of listening, relating to my clients, communicating, being patient, problem solving and helping clients work towards their goals.”
She states an impressive sales statistic and tells potential clients exactly how she will work with them. The rest of her bio is tailored around meeting the needs of buyers and sellers.
Connie Cannon Team
Why we love it:
Connie’s bio is short and sweet, but effective.
She checks a lot of the boxes of things you should include in a realtor bio in just a couple of paragraphs:
- Personal history
- Education and experience
- Local expertise
- Buyer and seller language
- Mentions her team
Why we love it:
Awards, media appearances, team player, and impactful sales statistics? Hedda accomplishes a lot with her brief profile.
We love the list at the beginning in which she mentions her awards and contributions to the Wall Street Journal.
And then she has an entire section dedicated to her realty group and team before discussing her personal achievements.
Why we love it:
This realtor bio is all about the competitive edge that Eugenia's team has. She highlights their expertise in advertising, marketing, and finance, which really sets them apart.
And we love this final sentence that oozes her personality:
“The impossible upon request, miracles by appointment only.”
Melanie Piche - the BREL team
Why we love it:
Short and punchy sentences. Lots of personality. Great use of statistics.
Melanie’s bio gets the job done.
Right off the bat, this real estate agent bio is all about the BREL team and what sets them apart. And it links to their reviews and real estate website so potential clients can continue learning more about them.
Kori Marin - Broker, Managing Partner
Why we love it:
Kori’s realtor profile tells a story. It perfectly encompasses her professional history and experience, with her personal story woven in throughout.
Just take a look at this sentence:
“This mindset has driven successful results in every aspect of her life—from her corporate sales and account management experience to her international travels, to her years of fitness training and leadership—and is the hallmark of the exceptional work that she does on behalf of her clients in the residential real estate sector in downtown Toronto.”
This balance of professional accomplishments and personal endeavors helps to highlight why she is a great realtor and helps to establish personal connections.
Free real estate bio template
It wouldn't be a complete article without something to takeaway now, would it?
Feel free to use our example template below for inspiration.
The #1 family-owned real estate team in [location].
Over $XX million dollars of real estate sold since [year].
Featured in [media outlets].
[Real estate agent name] is a family-owned and operated business that has been serving the [location] area for over [how many years]. It’s our home.
We’ll continue to serve the next generation of home buyers and sellers just as we have for the last [number of years].
We pride ourselves on our deep connection and understanding of [location] which has helped us sell over $XX million in homes since [year]. The dollar value isn’t what’s impressive.
The hundreds of people we’ve found dream homes for, is.
Our small team of luxury real estate experts are focused on providing the best possible experience for our clients. We’re completely dedicated to providing a smooth and stress-free experience.
Based on over [number of reviews] 5-star reviews, it’s clear we like to go the extra mile for the people who choose to work with us.
Whether you’re moving to the area or you’re a local, we want to be a part of your journey.
No real estate bio is the same.
Even if you use a template, your personal history, education, and experience are completely unique to you.
It can be hard to write about yourself, but you are already living your story. Now you just need to put it into words.
Pay attention to the things that work. Use other realtor profiles for inspiration on the kinds of things you can and should be sharing.
Now get out there, put your best foot forward, write a killer real estate bio and be the most successful agent you can be.