Mindy Jones

The Secret Sauce: Kindness in a Cutthroat Industry

Picture this: a real estate team where meetings feel like coffee chats with your most supportive friend. Where “kindness” isn’t just a buzzword on the office wall, but the secret sauce in every client interaction. That’s the world Mindy Jones has built—a squad of a dozen powerhouse women (many juggling mom life and mortgages) who’ve cracked the code on thriving in real estate without losing their humanity.

Tech’s Dirty Little Secret: It Works Best When Humans Come First

Mindy’s magic starts with her refusal to play the corporate robot. “People don’t care about your CRM system—they care if you remember their kid’s graduation date,” she laughs. While others chase flashy tech tools, she’s doubling down on what she calls “slow-burn marketing”—the kind that turns newsletter readers into lifelong friends and open houses into neighborhood reunions.

Here’s the twist: she’s not anti-tech. She’s just pro-people. When Mindy discovered Curaytor’s tools, it wasn’t the automation that excited her—it was the chance to automate the boring stuff so her team could do more of what humans do best. “Curaytor lets us handle the ‘what’ so we can focus on the ‘why’,” she explains.

Why Smaller Teams Make Bigger Ripples

Take her legendary “Weekend Warrior” newsletter—a Friday ritual for hundreds of locals. What looks like real estate tips and community event roundups is actually Mindy’s Trojan horse for connection. “Last month, a client texted me at 9 PM because our newsletter reminded her of the food bank drive we volunteered at together. That’s how you build trust—by showing up consistently, not just closing deals.”

‍

‍

Her team structure? Think “mom squad meets mastermind group.” When Mindy downsized her team, skeptics warned she was limiting her growth. But she noticed something curious: smaller team = bigger impact. Agents stopped feeling like cogs in a machine and started building real relationships. “One of my agents cried happy tears when her client threw her a baby shower,” Mindy shares. “That’s when I knew we were doing more than selling houses—we’re building legacy.”

The Proof Is in the (Birthday) Pudding: How Mindy’s Metrics Defy the ‘Hustle Harder’ Myth

The numbers back up the feels. Since partnering with Curaytor, Mindy’s referral business has grown faster than avocado toast orders at a brunch spot—up 40% in two years. But she’ll blush if you call it a “marketing strategy.” “It’s just common sense,” she insists. “When you actually listen to clients instead of blasting them with automated emails, they remember you. When you help your agents grow their personal brands instead of forcing them into a corporate mold, they stick around.” (Case in point: her team’s retention rate shames industry averages at 90%.)

The Dark Side of ‘Scale at All Costs’ (And How Mindy Resisted It)

Of course, it’s not all sunshine and sold signs. Mindy admits the hardest part was resisting the industry’s “more leads, more tech, more everything” pressure. “There were nights I’d stare at our CRM dashboard wondering if we should be chasing vanity metrics,” she confesses. But then she’d get a text like the one from single dad Mike who wrote, “You treated my budget like it was a million-dollar listing,” and she’d remember why she bets on humans over hype.

When Clients Become Cheerleaders: The Real ROI of Showing Up

The real kicker? Mindy’s team now attracts clients who hate “salesy” agents. Like retired teacher Martha, who recently told her, “I picked you because your Facebook posts feel like letters from my niece—not ads.” That’s the Mindy Effect: proving you can scale a business while still remembering birthdays, volunteering at PTA meetings, and occasionally showing up to listings with a pan of fresh brownies.

The Future of Real Estate Isn’t in the Metaverse—It’s on Your Front Porch

So what’s the lesson for other leaders sweating over AI and algorithms? Mindy sums it up while rushing to her son’s soccer game: “Tech should make you more you, not less. Our tools handle the grind so we can handle the grace.” Turns out, the future of real estate isn’t in the metaverse—it’s in your neighbor’s kitchen, laughing over coffee, remembering that people do business with people. Even in 2023.

‍