Instagram Reels are over indexing right now. Meaning, Instagram really wants and needs them to do well so they are giving them more reach than regular posts with videos or IGTV posts. In fact, we are getting 10x more views on a Reel than a normal IG video.
We've also seen some A+ Reels from our Curaytor clients like Rossman Team and Jay Marks Real Estate. In both cases their Reels are also massively outperforming their normal video posts. No one can be sure how long this organic love for Reels will last but take advantage of it ASAP. Remember, at one point Facebook Pages got a ton of organic action too. Until they didn't and it became pay for play.
Here are some of our Rules for Reels:
Thirty seconds is hard but necessary. If you are not creating micro content you will miss out. Short form content is increasingly becoming the most popular kind. Reels, TikTok, YouTube Shorts and videos in Stories are all blowing up because vertical videos that are short were perfectly made for today's iPhone addicted society.
Use hashtags or trending music for more reach. By using relevant hashtags we are getting 1,000’s of views almost instantly after publishing. Plus, these views are largely coming from accounts that do not follow us yet so it gives us a chance to get new followers.
If you don’t have a rockstar like Annette on your team to edit your Reels try these iPhone and Android apps for DIY simple editing options: InShot and Splice
If you prefer to outsource editing try Upwork or Fiverr to find people to edit for you. Be sure to find an editor whose style you like and who is already editing vertical, short form content.
Add every Reel you create to TikTok. We are guessing you aren’t posting there at all or enough so by focusing on Reels you can build a new audience on TikTok as well. Chris has a video with 130k views on TikTok that was created to be a Reel. Because the audiences on Instagram and TikTok are different, cross posting content works well and isn't as frowned upon as it is with other platforms.