Curaytor Survey

2020 Impact on Digital Advertising in Real Estate

We polled 168 real estate agents about how 2020 has impacted their advertising and plan for the future.


Question 1 

Did you make any changes to your digital advertising spend as a result of COVID-19 pandemic?


Question 2 

What changes to your digital advertising spend do you anticipate making in the second half of 2020 (June through December)?


Question 3 

Are you planning to decrease, increase, or make no change in your digital advertising spend on any of the following channels during the second half of 2020? 



Question 4 

Are you planning to decrease, increase, or make no change in your digital advertising spend on any of the following tactics during the second half of 2020?


Question 5 

Are you planning to decrease, increase, or make no change in your digital advertising spend on any of the following platforms during the second half of 2020? 



Question 6 

Are you planning to decrease, increase, or make no change in purchasing leads directly from portals?


Question 7 

Do you anticipate making any changes in your digital advertising messaging in the second half of 2020? 



Question 8 

Are you planning to decrease, increase, or make no change in any of the following messaging strategies during the second half of 2020?


Question 9 

Do you view your brand identity as an important differentiating factor in your digital advertising? 



Question 10 

Do you plan on updating your brand identity in 2020?


Question 11 

Do you currently employ a Chatbot to increase your conversion rates? 



Question 12 

If no, do you plan to deploy one in the near future?


Question 13 

How long have you been in real estate? 


Question 14 

Are you a solo agent or work as part of a team?


Question 15 

If you work as part of a team or lead a team, how many people are in it? 



Question 16 

In what region do you sell real estate in?

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