Zillow gets 40% of its total traffic (roughly 328 million visits) from Google. They then take that traffic, nurture it, capture a lead, and sell it back to you for thousands of dollars.
What if we told you that you can cut out the middleman? You too can capture traffic from Google, nurture it, capture a lead, and turn it into a deal. But instead of paying thousands of dollars, you pay $10-$20.
Welcome to Google PPC.
Serve relevant ad copy and landing pages to high-intent searchers to capture leads and start conversations.
Pair Google real estate PPC campaigns with our high-quality content marketing and you’ve got a power-house marketing and advertising machine that will catapult the growth of your business.
Google provides the only platform that allows you to serve an ad when someone is specifically asking for your service. Demand fulfillment is a powerful tool and Curaytor’s Google Ads service will leverage that to your advantage so you are the go-to real estate agent in your area.
Our team of experts makes sure that you have a high-quality score, and are utilizing negative keywords and relevant search terms in the Google Ads (formerly Google Adwords) system to reach your target audience and bring down your average cost per lead.
When you hire Curaytor to build your lead generation, it’s a partnership. Real estate PPC marketing can be a very effective tool when the marketing strategy reaches the qualified lead at all steps of the buying or listing cycle.
The bottom line, we will bring you the prospective customer, we need you to do the follow-up. Clicking on the search phrase is only the first step, timely follow-up with relevant content maximizes your conversion rate.
We know how to lead gen, and we take the extra step to help decrease your cost per conversion through our coaching, marketing plan, and mastermind group.
The success of search campaigns relies on the landing page quality of where your prospects go from your ads. The most cost-effective way to turn leads into sales is to make high-converting landing pages. Our landing page tool makes it easy and our coaches make sure you are optimizing them to attract the hottest leads.
Use terms: landing page quality, search campaigns, leads into sales, cost-effective way, hottest leads
Our team works with our clients to build a list of keywords, either broad match or exact match terms, that are loaded into their Google Ads accounts. When an online lead uses the Google search engine to search for those relevant keywords, the agent’s ad populates in the search results.
The prospect is then taken to a landing page with a lead form. Once that form is completed, you are notified in your CRM and can follow up with that prospect.
The three main types of online advertising that we can help you with on Google are:
Search ads - Our team identifies keywords that are relevant to your business, identifies the appropriate budget, and builds ad copy that supports those keywords. When a prospective client searches for those keywords, that ad is shown. With compelling ad copy and high-converting landing pages, that user becomes a lead.
Display ads - These are image ads that appear on various websites. You can target the type of person you're looking for but not by specific keywords.
Retargeting ads - These ads are image ads but are shown to people who have visited your website within a specific time period.
In order to accurately determine how much you should be spending on incoming leads, we need to analyze your current organic leads, the level of competition for specific keywords, and your cost of customer acquisition. Our team will help you determine where to best invest your budget to optimize all of your sources of leads. Limited budgets can sometimes lead to low-quality leads which is why it’s important to partner with industry experts like Curaytor.
Our sales team loves talking with real estate agents, they do it all day every day. Here are the questions they get asked the most about what we do at Curaytor.
Curaytor is a full-service digital marketing company that helps real estate agents grow. We provide a full stack solution with our all-inclusive platform that includes: mobile-optimized and easy-to-use websites, Facebook ads, real-time email marketing statistics, lead conversion software that tracks website and email activity so you know who to follow up with, and online coaching from industry experts like Chris Smith and Jimmy Mackin.
All of our premium marketing services require you to have our basic marketing plan.
All of our CBuds commit to an initial 6-month agreement. There are no cheat codes to quick results in marketing! Rest assured, we have a strong track record of helping businesses grow. That’s why the average CBud remains on well beyond the initial agreement (the average partnership lasts for more than four years). And after the initial period, the obligation is monthly.
No. Curaytor is exclusive by market so talk to our sales team to find out if we have availability in your area.
Schedule a time to talk to our sales team. Your first call is a discovery call where we make sure that our services are the right fit for your business. Then we'll schedule a follow-up call to give you a full demo and iron out the details of your plan.
While Chris and Jimmy are very involved in our Mastermind group and provide a TON of scripts, coaching and real estate marketing expertise, they aren't involved in 1:1 coaching calls. Those are done by our talented team of Customer Success Managers. Each Curaytor Agent is assigned a dedicated CSM during their onboarding.
I love what CURAYTOR brings to the table to help me attract more leads, capture more leads and close more business!
Curaytor takes a lot of pressure off us to keep up with how and where to market our properties and ourselves. Being told what to do for success helps free up our time to keep working. [What's working for us?] The brand awareness, plus funneling people to open houses through our marketing has really increased our conversion rate.
I love that it's cutting-edge. You guys go out and do all the research to make our lives easier - and make us look good!
I love Curaytor as a community and a business resource! The weekly coaching and marketing are invaluable. Best of ALL, the website they've created is the greatest in the business!
Curaytor has brought me to a level that not only challenges me to run my business like a business, but it has also elevated me and my brand to new heights. I am beyond impressed with the back end technology, the professionalism of all the staff, the help they are so willing to give with a smile, and the training available. Curaytor is the bomb and worth every penny.
We’ve always had good ROI on our Curaytor spend. Not just the Facebook ad spend, but Curaytor itself. For every dollar spent, we had $12 in GCI in 2018. In 2019, we set 269 appointments from Curaytor leads.
In 2018, I did only 2 million in business, 9 transactions. I just finished out 2019 with 7 million in business and 21 transactions. From 2 million to 7 million. I’ll take it!
It's not just the website, it's not just the boosting, it's not just the Facebook ads. It's the people. It's the content. It's the daily evolvement of our industry, the masterminding. I don't have to sit here and wrack my brain as to where I get this information from. I'm just always ahead of what is happening next and that's a result of Curaytor. Knowing that Curaytor is all in with me, is something that is pretty special.
From the top down, this is a company that earns a 5-star rating every day. Great systems, great training, great ideas. They always seem to be thinking a few steps ahead of the rest of the real estate industry which helps keep their clients (me) ahead of the curve.
Absolutely the best investment into me and my business that I have made! To be able to collaborate with so many top professionals in one place is priceless. [What really works for me is] the training, because I’m being given the resources to learn a new skill set that is changing as fast as I can learn. There’s no way I could keep current on my own.
Being part of Curaytor is taking my business to the next level! The support, coaching, system, marketing plans everything is amazing!