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REVAMP | Success story

McKenna & Vane turned two businesses into one rockstar brand with the help of revamp

Meet mckenna & vane

McKenna & Vane is a full service real estate brokerage based out of Howard County, Maryland. Co-founder’s, Michael McKenna and David Vane, lead a team of over 40 agents and staff. Collectively, they have helped thousands of people buy, sell, lease, or manage properties since 1999.

their problem

For many years, friends and business partners, Michael McKenna and David Vane operated their business under two different brands. Michael handled the buying and selling, while David focused his time on the leasing and property management. After years of operating this way, they decided it was time to join forces under one all inclusive brokerage.

Michael and David were struggling with two different views on how their new brand should look and feel online. They knew this rebrand was the perfect time to clean up their online presence and create a distinct and clear message for their customers. However, the thought of including everything they needed on one site seemed very tasking. They were overwhelmed with the thought of rebranding their two businesses into one, while still running the day to day operations of the company.

“We NEEDED guidance and creativity on the message to our audience.”

- Co-Founder, Michael McKenna

how we solved it

After months of debating and planning the launch of a new brokerage, Michael and David realized that bringing their two businesses under one umbrella was going to be a lot harder than they thought. It was obvious when they came to us that they were so close to their business that is was hard to look at it objectively. We offered the outsiders perspective they needed to bring their new brand’s vision to life. When asked about the process, Michael commented, “It was awesome! Jenny produced results quickly. She was very responsive and attentive to our creative needs.”

the RESULTs

With our help, Michael and David were able to launch their new brokerage McKenna & Vane. We were able to take the different opinions and ideas from Michael and David and mold it into a beautiful website that was true to their brand and told their brand’s story in a clear, simplistic, and compelling way. “I appreciate the professionalism and blunt feedback,” Michael said. “Your team related to us; understood our vision vs. just selling a bullshit [website] template.”

“Your team related to us; understood our vision vs. just selling a bullshit [website] template.””

- Co-Founder, Michael McKenna

Here's the BOTTOM LINE

REVAMP was the perfect fit for McKenna & Vane because of its:

  • Clarity & Messaging: REVAMP works with large brokerage’s, small teams and individual agents to clarify their brand’s story and articulate it in a way that is easy for their customers to understand. 

  • Creative Design: REVAMP believes your brand and its story deserve to look as good online as it does in person.

  • Consistency: REVAMP ensures a brand’s online presence is super consistent. When a brand is consistent, recognition and trust is built.

Hire an Expert to help build your Brand

REVAMP will help you craft a clear and compelling message and beautifully design your website to help you look as good online as you do in person. 

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