Why Email Marketing For Real Estate Agents?

Of all the digital marketing channels, email marketing continues to generate the highest ROI.

Why?

  • It’s affordable.
  • This audience has “opted in”.
  • You can reach your audience in real-time.
  • The ability to segment so the most relevant content is reaching the right lists.

Curaytor’s email template library contains 200+ visual and plain text emails written and designed by our team of experts. This means our clients are sending only the highest quality and most valuable content to their databases at all times. 

The results? 

Consumers have opened 7.2 million emails sent from the Curaytor email tool since the start of 2022.

In your business every day there are opportunities for you to stay in touch with your audience. Our clients get it. 

New Listings

Open houses

Price reductions

Just sold

All of these events that happen in your business can easily be humanized and used to engage with your database in a meaningful way, instead of impersonal drip campaiggs. 

Sending emails provides value to your customer, is an easy way to stay in touch, and build trust. 

It’s a scalable channel that will increase your conversion and retention ratios, and build your referral pipeline. 

Our email tool makes it easy to leverage data, your own CRM, and our library of email templates for every stage of your lead. 

What makes a good real estate email?

Part of the job of a marketer is to figure out ten ways to say the same thing. We know that sellers are always curious about their home's value but using the uninspired "Want to know what your home is worth? Click Here" tactic just doesn't land anymore.

Your future sellers don't want a drip email campaign some marketer wrote in 2018.

They want early access to listings, up-to-date information about the market that's relevant to them, and helps them make an informed decision and to know that you are the trusted resource for them to turn to when it's time to list.

Leveraging your email list to stay in front of your past and potential clients is what successful real estate agents do each week.

Curaytor makes that easy.

Beautiful email templates at your fingertips

Instead of sitting down each week and having to write an email from scratch, Curaytor clients have access to hundreds of email templates right at their fingertips. Our email tool not only makes sending easy but creating content your audience cares about is already done for you.

How?

Our email list builder allows you to build an audience with specific attributes (pulled directly from your CRM) and behavior, such as website and email activity. You can write from scratch or choose from hundreds of email templates that you can tailor to feel personalized and relevant to those receiving it.

Plus, you’ll know exactly how your emails are performing with stats like open rate and click-through rate.

Our clients love it.

Advanced features for your next email campaign

Professional templates

Takes the guesswork out of email marketing by giving our clients access to the top-performing messages sent by hundreds of successful real estate professionals. Templates are easy to share, edit, and send.

Plain text and visual email capabilities

Analytics

Our pricing

Curaytor’s email tool is included with all of our monthly plans with price ranges that suit any size team or solo agent’s needs.

All of our plans include unlimited emails/month and access to our Curaytor templates, analytics and coaching.

Use terms: prices ranges, affordable price, monthly plan, annual plan

Subject lines that get opened

The average email open rate is 22.02%.

The Curaytor average? 26.52%

The average email click-through rate is 2.13%

The Curaytor average? 13.74%

Not only do we provide easy to use templates for all different types of email content but we believe in the power of the Curaytor Community. 

Our CSM’s use coaching calls to align your email strategy with other like agents across the country.

Leverage our analytics tool to see the type of email being sent to real estate clients with high conversion rates so you can send similar emails to your database. 

Subject lines and emails that are highly targeted and highly relevant to people engaging with your content will increase the percentage of emails that turn into listing appointments and return customers. 

Send out comprehensive emails, proven to get results, with just a few clicks. 

Source: getresponse.com

Build the perfect target audience

You don’t want a potential client to get a follow-up email that was intended for an existing client. 

You also don’t want your leads to get stuck in automation workflows that were written 5 years ago. 

Tag your contacts with appropriate segmentation and use those tags in our tool to send the right email to the right audience. 

Our email tool is integrated with your CRM so that it connects seamlessly to your Curaytor email marketing tool 

In-depth analytics and reporting

Curaytor client emails have been delivered over 25M times in the first half of 2022. 

Imagine being able to log into our platform and see those top-producing emails from agents and teams across the country. 

Curaytor clients leverage this data every day. 

Search the database for emails relating to property listings, real estate market reports, and any other topic you might want to send to your audience and easily create an email that is proven to work. 

View open rate and click through rates and find an email that you like and save that email into your own template library. 

FAQs

How can email marketing help my real estate business?

Email marketing continues to be a fundamental part of any marketing strategy. It’s affordable, prospective clients and cold leads have opted in to hear from you and hear from you in real-time. Real estate email campaigns also give you the ability to segment your audiences so that the most relevant content is reach the right lists. 

How are Curaytor email campaigns developed?

Curaytor clients can build their email campaigns through a variety of different ways. 

They can leverage the vast library of Curaytor templates written and designed by our in house marketing specialists. 

They can also view emails that other Curaytor clients have sent out and what their success rate is. 

Using our email tool, they can build a series of emails that potential customers and warm leads will engage with.  

How does Curaytor differ from other email providers?

To be quite frank, most email service providers are the same but in this competitive industry, Curaytor stands out as a true industry leader. 

We have third-party integrations with Chime, Follow Up Boss and BombBomb to make your marketing strategy and database management seamless. 

What truly makes Curaytor different is that we enable our clients to send the right message to the right audience at the right time, reaping the benefits of email marketing.

Our library of templates eliminates the need for expensive copywriters and designers. Expediting the ability to send high-quality emails to your audiences. 

What to expect
Professional templates
Plain text and visual email capabilities
Analytics
Unlimited emails/month
Play
Grow your sales pipeline with our email tool and templates.
Learn more

Frequently Asked Questions

Our sales team loves talking with real estate agents, they do it all day every day. Here are the questions they get asked the most about what we do at Curaytor.

What is Curaytor?

Curaytor is a full-service digital marketing company that helps real estate agents grow. We provide a full stack solution with our all-inclusive platform that includes: mobile-optimized and easy-to-use websites, Facebook ads, real-time email marketing statistics, lead conversion software that tracks website and email activity so you know who to follow up with, and online coaching from industry experts like Chris Smith and Jimmy Mackin.

Should I purchase the Basic plan before I sign up for Accelerator?

All of our premium marketing services require you to have our basic marketing plan.

What’s the commitment?

All of our CBuds commit to an initial 6-month agreement. There are no cheat codes to quick results in marketing! Rest assured, we have a strong track record of helping businesses grow. That’s why the average CBud remains on well beyond the initial agreement (the average partnership lasts for more than four years). And after the initial period, the obligation is monthly.

Can anyone sign up for Curaytor?

No. Curaytor is exclusive by market so talk to our sales team to find out if we have availability in your area.

I'm interested, what's next?

Schedule a time to talk to our sales team. Your first call is a discovery call where we make sure that our services are the right fit for your business. Then we'll schedule a follow-up call to give you a full demo and iron out the details of your plan.

Do Chris and Jimmy do all the coaching?

While Chris and Jimmy are very involved in our Mastermind group and provide a TON of scripts, coaching and real estate marketing expertise, they aren't involved in 1:1 coaching calls. Those are done by our talented team of Customer Success Managers. Each Curaytor Agent is assigned a dedicated CSM during their onboarding.

Marketing Platform
$1,275
per month
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  • Website & Unlimited Landing Pages
  • Email Marketing Tool
  • Chime IDX Integration
  • 1 User of Chime CRM
  • Access to Our Private Mastermind Group
  • Marketing & Sales Coaching
  • Weekly Content Marketing Plan

Our google reviews.

I love what CURAYTOR brings to the table to help me attract more leads, capture more leads and close more business!

Mickey Hyams
Atlanta, GA

Curaytor takes a lot of pressure off us to keep up with how and where to market our properties and ourselves. Being told what to do for success helps free up our time to keep working. [What's working for us?] The brand awareness, plus funneling people to open houses through our marketing has really increased our conversion rate.

Cheryl Maupin
Bev & Co Homes

I love that it's cutting-edge. You guys go out and do all the research to make our lives easier - and make us look good!

Molly Chance
Texas Home Life Realty

I love Curaytor as a community and a business resource! The weekly coaching and marketing are invaluable. Best of ALL, the website they've created is the greatest in the business!

Marvin Jensen
Salt Lake City

Curaytor has brought me to a level that not only challenges me to run my business like a business, but it has also elevated me and my brand to new heights. I am beyond impressed with the back end technology, the professionalism of all the staff, the help they are so willing to give with a smile, and the training available. Curaytor is the bomb and worth every penny.

Kim Anselmo
Fredrick, MD

We’ve always had good ROI on our Curaytor spend. Not just the Facebook ad spend, but Curaytor itself. For every dollar spent, we had $12 in GCI in 2018. In 2019, we set 269 appointments from Curaytor leads.

Dan Chin
McFarland, WI

In 2018, I did only 2 million in business, 9 transactions. I just finished out 2019 with 7 million in business and 21 transactions. From 2 million to 7 million. I’ll take it!

Heather Buckman
Jacksonville, FL

It's not just the website, it's not just the boosting, it's not just the Facebook ads. It's the people. It's the content. It's the daily evolvement of our industry, the masterminding. I don't have to sit here and wrack my brain as to where I get this information from. I'm just always ahead of what is happening next and that's a result of Curaytor. Knowing that Curaytor is all in with me, is something that is pretty special.

Veronica Figueroa
Miami

From the top down, this is a company that earns a 5-star rating every day. Great systems, great training, great ideas. They always seem to be thinking a few steps ahead of the rest of the real estate industry which helps keep their clients (me) ahead of the curve.

Billy Wemlinger
Columbus, OH

Absolutely the best investment into me and my business that I have made! To be able to collaborate with so many top professionals in one place is priceless. [What really works for me is] the training, because I’m being given the resources to learn a new skill set that is changing as fast as I can learn. There’s no way I could keep current on my own.

Carla Agnini
Mooresville, NC

Being part of Curaytor is taking my business to the next level! The support, coaching, system, marketing plans everything is amazing!

Debbie Kritharis
Boca Raton, FL
Jordan Rossman
The Rossman Team
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Jordan got $51K in closed GCI

Curaytor can make that happen for you, let’s connect.

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