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More listings

Subject line:  

It's been too long


Hey [First Name],

One of my long-time clients, [Client Name], recently referred a client to me.

This client has been trying for months to sell their home. They hired another agent before [Client Name] shared my information with them and unfortunately, the other agent did not properly market the home.

Their home is beautiful, it needed a bit of work and to be staged but overall, it was a great property.

The good news is -- we took the listing, marketed it like crazy, and sold the home in about [Days on Market] days.

I take care of my clients and their friends. It's been a little while since I reached out so I just felt it would be a good time to let you know I'm here. Whatever you need, whenever you need it. For you and your friends.

Hope all is well!

More listings [step 1]

Subject line:  

What's your plan?


Hey [First Name],

It’s that time of year where all my clients are planning out their real estate goals for 2019.

Which best describes your situation:

1) I have no plans.
2) I’m curious how much my home is worth now?
3) I’m planning on making home improvements
4) I’m considering buying an investment property

Let me know ASAP because I can prepare some really useful information for you that will be incredibly helpful!

I’m looking forward to hearing your response!

More listings [step 2 - one week later]

Subject line:  

One more thing…


Hi [First Name],  

Last week I emailed you about your 2019 plans but I forgot to mention one thing...

Home values in our area have increased by [Average For Your Area] over the last 12 months.

I am going to put together an updated home value report for you that includes all the recently sold homes nearby with insight on how much equity you’ve gained.

One quick question, did you make any notable home improvements last year?


More listings

Subject line:  

Did you receive your home value report?


It's that time of year where all my clients are asking me "how's the market?"

I can summarize it in one word. Terrific.

It's essential that you review your home value report every 6-12 months.

This will give you a clear insight on how much equity you've gained and also give you insight on where the market is going.

Just reply to this email and I'll get started asap!

more listings

Subject line:  

Did you hear about [Address]?


This property was on the market for almost [Time On Market] and it finally sold at a [Percent Discounted] discount.   

The interesting part of this story is how important properly pricing your home is when you first decide to list. As a Realtor, we have access to the entire pricing history of every home on the market. When a home has been relisted multiple times, with multiple price reductions, we know that our buyers have all power in the negotiation.

Pricing your home properly matters.

Here’s a link [Link To Blog Post On Your Site] to a great article about how to maximize the sale of your home by choosing the right price.

I’ll keep you posted with any noteworthy news!


More Referrals

Subject line:  

Who do you think would love this home?


In the next 24 hours, I have a home located in [Area] that is coming on the market that I want you to hear about first.

I predict that this home will sell within [Est Days On Market].

Would you like me to send you all the details and photos?

Let me know ASAP!

One more thing: I am going to list this property to the public [Go Live Date] so you're the first to hear about it.

More reviews

Subject line:  

You’ve been featured! 


First off, THANK YOU.

Your story was inspirational and I appreciate you taking the time to do this.

I have one quick favor…

Can you please share this [Link To Their Review] with your friends on Facebook?

There are friends in your network that will read this and get a massive amount of value out of it.  

Thanks again for being an amazing client.

More Reviews

Subject line:  

“Selling my home was the best decision I ever made” [Quote From Review]


Selling your home can come with unexpected challenges. Tom and Mary's daughter just went off to college and they decide it was time to sell [Challenge From Review].

Here’s [Link To Review] what happened next.

If you can relate to [Client Name]’s story, we should connect. 

bonus listing templates

 Leverage your pre-MLS listings with this "Build The Buzz" email series

email #1: Build the buzz 

Subject line:  

I’m about to go meet a potential seller 


Hi Friends, 

I’m about to meet with a potential client about listing their [# of Beds] home in [Neighborhood].  

This is the first time this home has EVER gone on the market. Based on other comparables in the area, this home will sell within [Average Days On Market]

If you’d like to get email updates on this listing once I’ve met with the client and they decide they want to sell, just shoot me a text OR reply to this email.

Wish me luck! This home is a stunner! 

email #2: Early Access

Subject line:  

Great news!


Hi Friends, 

Great news! I just left the listing appointment and my client has decided that they are going to sell their home! 

They are planning on [Reason For Moving].

I snapped a few photos of the home while I was at the listing presentation. You can check them out here [Link to Photos]!

This home is going to make someone very happy! 

Be on the lookout for an update from me tomorrow with all the details — Don’t worry, I’ll give you early access before the rest of the market ;) 

email #3: last chance

Subject line:  

Here are all the details I promised 


Hi Again,

Here we go! The home I’ve been telling you about is officially ready. 

You can check out all the details here [Link to Property].

[Include All Details]

  • Price

  • Amenities

  • Location 

  • Property History 

  • 28 HD Photos 

  • Video Tour 

  • Interactive Floor Plan 

I’m going to be promoting this to about 25,000 people on Facebook tomorrow.  

If you are interested, now is your time to act! 


email #4: what happened

Subject line:  

This home went viral


Hi [First Name]

As I expected, this home was a hit. 

We launched our promotion on our FB Page a few days ago and it went VIRAL! We had over [# of Impressions] impressions and generated [# of Inquiries] inquiries! 

If you were waiting to check out the property, we’ve already had a few offers and my client is seriously considering them.

email #5: last chapter

Subject line:  

This is why I do what I do 


Hi [First Name],

After receiving several offers, we have just sold the home at [Address].

Before we close the chapter on this one, I just wanted to share [Seller Name] experience directly with you.

“Jimmy was so helpful during this whole process. We lived in our house for 5 years. Relocating to be closer to our daughter was a tough decision but the right one. Jimmy made the selling experience a smooth and stress-free one. He was introduced to us by a friend who worked with him in the past and I must say all our expectations were met, if not exceeded. He laid out exactly what was going on, every step of the way. We really appreciate how he was able to answer any of our questions at all hours. We highly recommend Jimmy to anyone looking to buy or sell their home! Thanks again Jimmy!”

Messages like this from our clients are what drive us to do what we do.  

Thank you, 

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