Stop losing to your competitors

Use the email templates listed below to generate more listings, referrals, and reviews.

Get more listings

Subject line:  

It's been too long


Hey [First Name],

One of my long-time clients, [Client Name], recently referred a client to me.

This client has been trying for months to sell their home. They hired another agent before [Client Name] shared my information with them and unfortunately, the other agent did not properly market the home.

Their home is beautiful, it needed a bit of work and to be staged but overall, it was a great property.

The good news is -- we took the listing, marketed it like crazy, and sold the home in about [Days on Market] days.

I take care of my clients and their friends. It's been a little while since I reached out so I just felt it would be a good time to let you know I'm here. Whatever you need, whenever you need it. For you and your friends.

Hope all is well!

Get more referrals

Subject line:  

Who do you think would love this home?


In the next 24 hours, I have a home located in [Area] that is coming on the market that I want you to hear about first.

I predict that this home will sell within [Est Days On Market].

Would you like me to send you all the details and photos?

Let me know ASAP!

One more thing: I am going to list this property to the public [Go Live Date] so you're the first to hear about it.

Get more reviews

Subject line:  

You’ve been featured! 


First off, THANK YOU.

Your story was inspirational and I appreciate you taking the time to do this.

I have one quick favor…

Can you please share this [Link To Their Review] with your friends on Facebook?

There are friends in your network that will read this and get a massive amount of value out of it.  

Thanks again for being an amazing client.

Bonus templates

Get more listings [step 1]

Subject line:  

What's your plan?


Hey [First Name],

It’s that time of year where all my clients are planning out their real estate goals for 2019.

Which best describes your situation:

1) I have no plans.
2) I’m curious how much my home is worth now?
3) I’m planning on making home improvements
4) I’m considering buying an investment property

Let me know ASAP because I can prepare some really useful information for you that will be incredibly helpful!

I’m looking forward to hearing your response!

Get more listings [step 2 - send one week later]

Subject line:  

One more thing…


Hi [First Name],  

Last week I emailed you about your 2019 plans but I forgot to mention one thing...

Home values in our area have increased by [Average For Your Area] over the last 12 months.

I am going to put together an updated home value report for you that includes all the recently sold homes nearby with insight on how much equity you’ve gained.

One quick question, did you make any notable home improvements last year?


Get more listings

Subject line:  

Did you receive your home value report?


It's that time of year where all my clients are asking me "how's the market?"

I can summarize it in one word. Terrific.

It's essential that you review your home value report every 6-12 months.

This will give you a clear insight on how much equity you've gained and also give you insight on where the market is going.

Just reply to this email and I'll get started asap!

Get more listings

Subject line:  

Did you hear about [Address]?


This property was on the market for almost [Time On Market] and it finally sold at a [Percent Discounted] discount.   

The interesting part of this story is how important properly pricing your home is when you first decide to list. As a Realtor, we have access to the entire pricing history of every home on the market. When a home has been relisted multiple times, with multiple price reductions, we know that our buyers have all power in the negotiation.

Pricing your home properly matters.

Here’s a link [Link To Blog Post On Your Site] to a great article about how to maximize the sale of your home by choosing the right price.

I’ll keep you posted with any noteworthy news!


Get more reviews

Subject line:  

“Selling my home was the best decision I ever made” [Quote From Review]


Selling your home can come with unexpected challenges. Tom and Mary's daughter just went off to college and they decide it was time to sell [Challenge From Review].

Here’s [Link To Review] what happened next.

If you can relate to [Client Name]’s story, we should connect. 

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