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The Ultimate

Digital Marketing Plan

Today our CEO Jimmy Mackin and Co-Founder Chris Smith are going to cover exactly how to accelerate in a time of crisis instead of hitting the breaks.

Want help with your marketing?

Curaytor is exclusive by market. Check availability to get started and learn more about how we can help your business grow.

At Curaytor, we live and breathe digital marketing. At this point, it's fair to call us digital marketing experts. You live and breathe real estate, making you the expert. Being great at what you do is the reason you're successful. Since you're not an expert at digital marketing, you need a plan. That's why we're going to show you exactly how we come up with our digital marketing plans at Curaytor - and how they work.

 

What's the goal?

It's time to break the vicious cycle. When you're not busy with real estate deals, you focus on marketing. Once that round of marketing works, you get busy... and don't have time to keep marketing. Once you're done with those deals, you're not busy and there aren't more leads ready to work with you, because you haven't been marketing.

“A goal without a plan is just a wish.”

Antoine de Saint-Exupéry

It's time to break that cycle. Having a marketing plan that you can execute every single week is essential. Having a plan that only takes 10 minutes to execute will keep you from falling back into the vicious cycle. But what should that plan do? How do you know what to focus on? There are 4 core aspects every good marketing plan touches on to create predictable revenue.

 

Time on site

It's time to break that cycle. Having a marketing plan that you can execute every single week is essential.

click through rate

It's time to break that cycle. Having a marketing plan that you can execute every single week is essential.

click through rate

It's time to break that cycle. Having a marketing plan that you can execute every single week is essential.

Time on site

It's time to break that cycle. Having a marketing plan that you can execute every single week is essential.

Who's your audience?

We don’t like to admit this publicly but the reality is that our industry has a bad reputation of neglecting our past clients and sphere.

At Curaytor, we live and breathe digital marketing. At this point, it's fair to call us digital marketing experts. You live and breathe real estate, making you the expert. Being great at what you do is the reason you're successful. Since you're not an expert at digital marketing, you need a plan. That's why we're going to show you exactly how we come up with our digital marketing plans at Curaytor - and how they work.

“In the absence of a brand, the cheapest wins.”

Jimmy Mackin

It's time to break that cycle. Having a marketing plan that you can execute every single week is essential. Having a plan that only takes 10 minutes to execute will keep you from falling back into the vicious cycle. But what should that plan do? How do you know what to focus on? There are 4 core aspects every good marketing plan touches on to create predictable revenue.

EXAMPLE 1

Keep your leads close,
but your past clients closer.

We don’t like to admit this publicly but the reality is that our industry has a bad reputation of neglecting our past clients and sphere.

Our industry has been tricked into chasing internet leads all day long and therefore miss the opportunity to build a loyal customer base that can supply us with an endless source of referrals and repeat customers.

EXAMPLE 2

Keep your leads close,
but your past clients closer.

We don’t like to admit this publicly but the reality is that our industry has a bad reputation of neglecting our past clients and sphere.

Our industry has been tricked into chasing internet leads all day long and therefore miss the opportunity to build a loyal customer base that can supply us with an endless source of referrals and repeat customers.

If your marketing message tries to appeal to everyone in your database, you'll be ignored.

A problem that exists in real estate marketing right now is the heavy focus on buyer content, but if you ask any real estate agent where most of their business comes from, they'll most likely say, "sellers and past clients." So why is 95% of your content focused on buyers? If you only go after buyers, your marketing is always going to suck, and you'll look desperate for business.

Get granular on the actual lists to build vs all when you actually do marketing consistently you do not have to spray and pray, you can use a scalpel and be a surgeon, attract don’t chase.

Example 3 

Keep your leads close,
but your past clients closer.

We don’t like to admit this publicly but the reality is that our industry has a bad reputation of neglecting our past clients and sphere.

Our industry has been tricked into chasing internet leads all day long and therefore miss the opportunity to build a loyal customer base that can supply us with an endless source of referrals and repeat customers.

Why Should You Market Your Business?

126%

More lead growth is attributed to small businesses with blogs compared to small businesses without. 


(Content Marketing Institute)

3x

More leads are generated through content marketing than traditional marketing.


(Demandmetric, 2016)

6x 

Higher conversion rates for companies and brands using content marketing than those that aren’t. 


(Aberdeen Group)

Where should you post?

We don’t like to admit this publicly but the reality is that our industry has a bad reputation of neglecting our past clients and sphere.

Our industry has been tricked into chasing internet leads all day long and therefore miss the opportunity to build a loyal customer base that can supply us with an endless source of referrals and repeat customers

At Curaytor, we live and breathe digital marketing. At this point, it's fair to call us digital marketing experts. You live and breathe real estate, making you the expert. Being great at what you do is the reason you're successful. Since you're not an expert at digital marketing, you need a plan. That's why we're going to show you exactly how we come up with our digital marketing plans at Curaytor - and how they work.

“In the absence of a brand, the cheapest wins.”

Jimmy Mackin

Our industry has been tricked into chasing internet leads all day long and therefore miss the opportunity to build a loyal customer base that can supply us with an endless source of referrals and repeat customers

Catch up with

Past Webinars & Coaching

Digital Marketing Plan

Learn how to hit the gas in a time of crisis when your first instinct is to slow down.

19 Fastest Ways To Get Listings

Curaytor co-founders Chris Smith and Jimmy Mackin break down their latest tips for generating more listings for real estate professionals.

C.A.B. 101

A true easy to follow system of running a real estate business.

Want help with your marketing?

Curaytor is exclusive by market. Check availability to get started and learn more about how we can help your business grow.

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