Writing a headline from scratch is almost as hard as sharing your screen on Zoom. Almost.
Since 8 out of 10 people will ONLY read your headline and a measly 2 will hang on for the rest, nailing it is pretty important.
But staring at a blank screen is a waste of your time, so we tracked down the best headline formulas and examples from across the web to inspire you.
First, some killer headline formulas to revisit whenever you get stuck (courtesy of Copyhackers):
Now You Can [Do Something Desirable] [Counter to Expectations]
Here’s the [Best Adjective] Way to [Solve a Problem]
[Your brand] is a [service category] that [amazing outcome for consumers] without [objection or anxiety]
[Do something] like [world-class example]
[Do Something Hard] in [Period of Time]
[Known Competitor] [Does This Undesirable or Unimpressive Thing]. [Your Brand Name] [Does This Highly Desirable or Impressive Thing].
The most effective headlines are clear and wrap up your value proposition in just a few words.
When you’re experimenting with your headlines, either use the formulas we just listed or adapt the creative headline examples below to real estate.
Here are 10 of the best examples that we found: