Step 3: Create a New Campaign
General settings let you configure your campaign using the necessary details.
Name Your Ad Campaign
First, you choose your campaign’s name. The name is for internal purposes only, so you can pick a name that defines your campaign. It will help you identify your campaign quickly when you set multiple campaigns at a time.
Choose Your Bid Strategy
Generally, each campaign offers several bidding strategies. You have to choose the one as per your needs. In our case, there’s only one bidding strategy available, i.e., Target CPM (cost-per-thousand impressions). It means we will pay for every thousand times our ad is displayed.
Enter Your Budget
Here you get two options:
- Daily: the average amount you want to pay per day.
- Campaign Total: the total amount you are willing to spend for the campaign's duration, given that your campaign has an end date.
Set Your Start and End Date
Enter your start date, and pick an end date (only if you intend to end the campaign after a certain period).
Choose Your Networks
Pick up the places where you want your ads to show. You have three options:
- YouTube search results: Ads will appear along with YouTube search results. (This option is available for responsive and video discovery ad types only.)
- YouTube videos: Ads will show up on YouTube videos, YouTube homepage, and channel pages.
Video partners on the display network: Your ads will also play on Google’s other advertising avenues.
In our example, we’re leaving the selection as it is.
Choose Your Language and Location
Select the country and language you want to present your ad in.
Select an Inventory Type
This segment allows you to display your ads on content that aligns with your brand.
For example, if you’re in the real estate business, you don’t want your ads to be displayed alongside children’s videos. Inventory type ensures your ads merge well with the content.
Opt-out of Content
This segment allows you to eliminate individual-sensitive content categories, such as “Most audiences with parental guidance.”
Once you complete this step, you will reach your favorite section—defining your targeted audience.