Here at Curaytor we run and manage millions of dollars in Facebook Ads for the best agents and teams so we get to see first hand how these changes impact their ROI.
But what you may have missed with all of the negative press is a change Facebook made that is actually good for advertisers.
With all of the pressure to be more transparent Facebook released a new Ad Library. There you will find every real estate ad your competitors are running on Facebook and Instagram. You can search the ads by city, state and advertiser.
I’ve already spent hours stalking and spying on companies like Zillow, Compass and Redfin. What you can learn is priceless. First, you can see exactly what their current messaging and strategies are. Second, you can use the best ideas you find for your own ads.
Here is a breakdown of the best real estate Facebook Ads I have found so far and how you can make them your own. Below I will show you exactly how you can see the ads you are interested in with three simple steps.
How to find your competitor’s Facebook and Instagram real estate ads: