Overview

Welcome to Jimmy's Top 5 where I share 1 quote, 1 tweet, 1 article, 1 video, and 1 piece of marketing inspiration.

Here's what I found to inspire your week.

Contents
steps

One Quote

“Formal education will make you a living; self education will make you a fortune.” – Jim Rohn

Words I live by ⬆️

One Tweet

One Article

The Mindsets and Practices of Excellent CEOs

As your organization grows, your job will change. This is a zen learning I wish I knew earlier in my tenure as CEO. Oftentimes I see first-time leaders revert back to what they’ve always done. Selling homes is comfortable. You’ve done it a 1000 times. But is that really what your organization needs from you?

If you want to lead a team or build a brokerage – be prepared for your schedule to change. Drastically.

This article provides a good foundation for your future development as a leader.

One Podcast

Science of Sales from Harvard Business Review’s podcast Cold Call.

Gong has analyzed hundreds of thousands of sales conversations through their AI technology to distill the behaviors that lead to peak performance.

If you’re in sales - this is a must-listen to podcast. (probably more than once)

Listen to it on Spotify or Apple Podcasts.

One Piece of Marketing Inspiration

In the absence of transparency, consumers assume that 100% of your commission goes into your pocket. As you know, this couldn’t be further from the truth.

So how do you compete with the perception that you’re overpaid?

Transparency.

Thuma provides a detailed breakdown of their cost and profit on the sale of their mattresses.

I love the willingness to share this information openly and I love how they’ve used visuals to help us understand the real cost and profits.

Imagine if you did this for your commission?

Let's get to work! 🚀

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