Overview

Welcome to Jimmy's Top 5 where I share 1 quote, 1 tweet, 1 article, 1 video, and 1 piece of marketing inspiration.

Here's what I found to inspire your week.

Contents
steps

One Quote

"The ladder of success is best climbed by stepping on the rungs of opportunity."

- Ayn Rand

One Tweet

KFC Australia saw sales increase by 56%.

They saw an 89% increase in the sales of 4 packs/customer versus 29% in the previous sales period.

One Article

22 Best Headline Formulas that Work (with Templates)

Even after all these years…still gold.

An A+ resource on how to create headlines for your blog posts and landing pages.

One Podcast

Airbnb's Brian Chesky: Designing for trust – Design Better Podcast

Great podcast with the CEO of Airbnb on how practicing your company's purpose – in both small moments and big actions – attracts more people to your platform who hold the same values.

Listen to it on Spotify or Apple Podcasts.

One Piece of Marketing Inspiration

This is VERY smart by novo –

These types of comparisons do a great job at helping people understand how to think about your product/services in the wild.

This would be a powerful chart to include on your homepage for your services OR on your Careers page like this –

Instead of comparing your offer against a particular competitor, try comparing it against the status quo.

Let's get to work! 🚀

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