Overview

Welcome to Jimmy's Top 5 where I share 1 quote, 1 tweet, 1 article, 1 video, and 1 piece of marketing inspiration.

Here's what I found to inspire your week.

Contents
steps

One Quote

Talent is the multiplier. The more energy and attention you invest in it, the greater the yield. - Marcus Buckingham

One Tweet

Stop waiting for validation from other agents in your market.

As Dr. Julie Gurner would say, crown yourself.

One Article

Netflix's Culture Deck

As you begin to scale your real estate organization, you'll quickly realize that you need talent in every position to achieve greatness.

What attracts the best people?

A great culture.

Don't let culture happen by accident. Build it from the ground up in your own vision.

Here's one slide from Netflix's culture deck --

This presentation has over 20,000,000 views and it is widely regarded as a must-read for any leader who aspires to build a team.

One Video

Still one of my favorites –

Blitzscaling 08: Eric Schmidt on Structuring Teams and Scaling Google

This is a great video that everyone should watch.

Eric Schmidt brought "adult-supervision" to Google and helped the company scale to billions in revenue and tens of thousands of employees.

If you have aspirations to build a real estate team, you should listen to what Eric has to say about building and scaling teams.

Watch it on Youtube or listen to it on Spotify or Apple Podcasts.

One Piece of Marketing Inspiration

92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know. (Nielsen)

I love how Swipe Files uses this tactic --

This is a great example of using social proof (and supporting content) around the email subscribe function.

Let's get to work! 🚀

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