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7 Real Estate Accounts Worth Following On Instagram

Jessica Davis

Jess is a social media specialist here at Curaytor...

Jess is a social media specialist here at Curaytor...

Apr 24 3 minutes read

Instagram is quickly becoming the hottest place to post and promote your real estate business. If you're asking yourself, "What am I even supposed to post?" Then we've got you covered. Follow these 7 real estate accounts for endless ideas and inspiration.

@compass

Even if you're not a Compass agent, take note of their "Beyond The Doorway" series. What's the key to the series' success? Consistency. They continue this series every two weeks for consistency without redundancy.

@remax

RE/MAX uses humor in several of their posts, most notably their #GameofHomes twist on Game of Thrones. Co-branding with a popular TV show or topic can help consumers connect with your brand and see it as relevant.

@northgroup_realestate

Curaytor client North Group gives their agents the spotlight with video, all while keeping their posts on-brand and recognizable. 

@Opendoor

Opendoor's designs are simple, appealing, and compelling. Showcasing a sprinkle of the company's charitable work also helps humanize the company, otherwise known for automation. 

@selbysellssandiego

The Selby Team highlights local hotspots, positioning them as the local authority (while also placing them on the "Search & Explore" feed!). John’s personality shines through his feed with touches of personal photos and follower engagement.

@flipsocal

The "before & after" images Bill Larsen shares are extremely satisfying. Even if you don't specialize in "fixer-uppers", this technique can be used to showcase your past client's renovations, professional staging, and much more.

@GulfRealty30A

Gulf Realty 30A highlights their listings beautifully with a single image collage. Just one look at their profile feed will make you want to take a trip to the Gulf coast.

One of the overarching themes each of these accounts have in common is consistency. Results on Instagram don't come from a single viral post, but a profile worth following with interesting and relevant content. 

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