Direct Mail, Snapchat and Everything In-Between.
Fear of change and comfort are cancerous to any growing business, but what’s equally dangerous is buying into the hype of the next best thing.
I am concerned with our industry's addiction to a declining medium like direct mail but I’m also concerned about the reckless advice that drives many of us to abandon what’s working in hopes of striking gold with the social media platform du jour.
Our position comes down to one simple philosophy -- as a business you have the choice to invest in the past, the present, and the future.
Smart businesses squeeze every penny out of the past while doubling down on the present and keeping one eye on the horizon for what's next.