Critical Takeaways from Salesforce's "State of Marketing"
On the second episode of Calls with Chris Smith...
Chris dives deep into Salesforce's 4th annual State of Marketing report, curating the top takeaways.
Marketing leaders say 34% of their budget is spent on channels they didn’t even know existed five years ago.
Native and Social Ads also up big. None of our clients were using them 5 years ago.
Top performing marketers are 3x more likely than underperformers to extensively use CRM tools.
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