He is the CEO and co-founder of VaynerMedia, a full-service digital agency, servicing Fortune 500 clients across the company’s four locations. Gary first appeared as an online entrepreneur in the mid-2000s creating one of the first e-commerce wine sites, called Wine Library TV.
That foresight helped his father grow the family wine business from $4 million to $60 million. He’s a venture capitalist (an early investor in Twitter, Tumbler, Venmo, & Uber), a four-time New York Times bestselling author, and a sought after public speaker.
In addition to impressive credentials and the consistent results that characterize Gary’s businesses, there are many practical reasons you should stalk any of Gary’s social media accounts for clever marketing tactics.
Gary's a master of video and repurposing his content. Business owners should stalk Gary to learn 1) how to use video effectively and 2) how to repurpose evergreen content across different social platforms in a fresh, unique way.
When you arrive at Gary’s Facebook page, instead of a typical still photo banner, you are greeted to lively video. His business Facebook banner is B-roll from other, longer form videos. If you are a fan of Gary, then you know he takes content he makes for one platform and either distills or expand it to fit the context of another platform.
For a tremendous example, take a look at this article...
I’m about to get real meta on you: the article you’re about to read was made from a vi...