4 Things Real Estate Agents Should Do Twice A Year... But Don't!

Previously we published an article giving you four daily activities to help set you up for long term success. While none of these activities will win you a listing today, they're all setting you up for future success and we encourage you to work them into your daily routine. But we don’t want you to stop there! 

Certain activities don’t need to be done daily, but can still impact your success. We spoke with many real estate insiders, top producing agents, and Curaytor clients to learn what the most successful agents and teams do. Investing in yourself and thinking for the long term are the two most important things you can do for yourself and your business. 

1. Update your listing presentation with new material

When's the last time you updated your listing presentation with new data? Your latest results? Recent videos?

Revamping your listing presentation with fresh material is a sophisticated way to impress your future customers and keep your focus on the long-term. In fact, many of the top producing agents and teams we interviewed, including Curaytor's clients such as Samuel Park and Gretchen Coley, update their presentations more than twice a year. Don't just take our word for it, see what Gretchen has to say herself! 

"At the end of the day, I have to sell myself, my team, my marketing and my branding, because that seller will never know if I'm going to be able to sell their house if I don't do that. It really is all about the digital strategy and how we specifically target with Curaytor’s help to get our listings in front of people who are looking."

Gretchen Coley, The Coley Group

2. Update your biographies across social media

This tip might seem simple (because it is) but it can also make a massive difference.

Many times, your bio is a consumer's first impression of your brand. It can be your first shot at establishing a connection with your future customers. It can also be a way to qualify your leads by sharing who you are and where you serve.

Update your biographies on every one of your social media accounts. Make the copy speak to the exceptional brand that you're building. If you're looking for a great example, Kim Anselmo of the Kimberly John Group does an excellent job of showcasing her brand on their Facebook page and updates it regularly. 

3. Reach out to your network to get 10 more reviews on Google

93% of consumers say online reviews influence their purchase decision. 82% say that the content of a review has convinced them to make a purchase decision.

The more Google reviews you have, the better your chances of showing up in search rankings. Data shows that reviews are significantly impacting your search rankings with a 20% increase year-over-year.

Needless to say, Google reviews are king.

Not sure how to phrase the email to ask your network for reviews? You can steal our script

4. Sign up for an educational series on marketing, sales, or leadership 

We're constantly being fed lukewarm content from dozens of different channels every single day. So when we can, it's important to be intentional about the kind of content we're digesting that will lead to meaningful growth. Make it a priority to seek out valuable resources that will help you develop into a forward-thinking leader.

Section4 is one of those resources that puts out remarkable educational content on relevant topics that you can immediately apply to your business.

Which of these activities will you knock out?

We are convinced that the agents who put in the work today will reap their benefits in the future.

Let's do this!

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