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How about what NOT to spend money on? ...like agents sending their listings via shotgun email campaign to other agents - 500 miles away as well as all the agents who have access their MLS anyway. #AnnoyinglyNegativePersonalBranding! ;-)
Had an agent show one of my homes owned by a Port Authority police officer (the wife)...left both doors wide open with several weapons (hidden, but present) in the house. Fast forward 2 weeks (after being admonished by me) same agent goes to home with no appointment, uses lockbox & doesn't knock. The wife (type-A cop) is with new-born baby & surprised at his unannounced entry. It was almost his final showing! Actually, his wake would have been... If it weren't so serious, it would be pretty funny!