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My impression is that the average FB user is more likely to post up a status update like "I am in the market. Do you know of an agent you trust you can refer me" versus searching a directory. Might be more valuable if it was marketed as a b2b tool so that I can place my out of area referrals or out of state referrals, which I get 6-10 opportunities a year to send business out of area or state.
Drupal is not very user-friendly. It is great for professional web developers requiring complete control over scripting sophisticated website design. Why do you ask? What's broken on your wordpress site?