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Here are a couple of reasons that come to mind; 1. It has a low barrier to entry in terms of budget and setup 2. You can edit and maintain your own site with a little education 3. Integrates with all your social media marketing, and can be used to create custom tabs on FB. 4. Very Google friendly 5. Has thousands of free or very low cost plugins that you can use to enhance your site (i.e. you don't have to be a programmer to integrate rich features)
Here is something to strongly consider when you are thinking about money/commissions as a motivator: http://bit.ly/YNBuO8 That video is 10 mins of the most informative information I've seen on the topic of motivation.