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I'm getting ready to give it a try too. I'm planning to use Studiopress & there seems to be quite a few tutorials both on Studiopress and YouTube. If it gets too time consuming/complicated I will hire someone though.
I email a brief version of my LP prior to our meeting, then bring comps when we meet. An expanded version of my LP is on my iPad if they need clarification, but I don't usually need it. Most people just want to talk about their needs & expectations at that point.
I think it depends on your level of site knowledge, and the amount of customizations you want to make to your site. I've seen some amazing DIY sites and then I've seen some that really shouldn't have it representing their online presence. More than likely though, no matter what theme you choose, you need to have at least a minimal knowledge of CSS & Html. If you are comfortable having something that is similar design to themes already created, then go for it. But if you are one that wants to make customizations and aren't that comfortable with that, be careful An extra . or other character can bring an entire site to it's knees if it is misplaced. If those things sound exciting and fun to you, go for it. If it is making you have anxiety attacks right now, then maybe the DIY approach isn't the best option of your time & money.
Last new tip (unless you ask for more) sometimes before I put a listing on the market I take a picture or two of a room that I know needs staging and I will post the picture of facebook (With sellers permission) and ask facebook to do their worse and tell me how to fix it. I can usually tell who looks at my post based on the feedback. Sometimes as much as 60 comments. I usually delete the picture after a week.