Patricia S Harris
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I'm going to write a post tomorrow on raising the bar by calling out someone (or an organization) who does something extraordinary in real estate. Heck, I'll settle for really good. I learn more from those who do great things than I do from those who are mediocre. Don't be shy, I'd also love to hear about your successes.
Really nice post from Bernice Ross on the many issues surrounding e-signatures and digital document management. http://www.inman.com/2013/08/07/what-degree-of-risk-are-you-willing-to-tolerate-in-your-digital-documents/
Stories in marketing give context. Coral I'll give a specific example. We believe in staging, it's part of how we compete for listings. Just saying that isn't enough. So we write a blog post during staging the house, tweet a few photos, write another blog post with before and afters, video the seller's skepticism and then how happy they are when we're done, post the pro photos. So what's the story? The story is that we believe that a house can go from drab to darling and that the backstory is interesting enough to show and tell.
Eric well, prelicense is just the tile book. The brokerage is responsible for training on practice. Each brokerage should train and develop their people in their own business model I would never want the state to train on marketing and client service
Was doing a Get Started webinar today and I randomly used examples from 3 clients and they all had MarketLeader websites!! Here is the key to easy buyer lead generation: Have IDX that allows for Community Listing Display Pages. MarketLeader and BoomTown do a great job with this, as does WolfNet, IDX Broker, DiverseSolutions, RealPro, etc. And then DRIVE A LOT OF TRAFFIC to those pages! SEO and PPC are good, but then you have Listings-to-Leads as your 3rd channel. Then you also have blogs, social media, print media (all of which L2L can greatly enhance). My point is, if you have an even basic website, as long as it can give you an unique URL for the Community Listing Display Pages, you are good to go. I would get into Landing Pages later as they are typically (but not always) a bit more advanced both in driving traffic and setting them up to convert.
I would say yes.. as in my office... we don't have any type of support (other than answering the phones and emailing in the contract).. all tech stuff, marketing, designs, advertising, etc is done by the individual agents...