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Talk to me about farming a specific neighborhood or geographic area. Is this something you do? Why or why not? Have you seen farming grow your or other REALTORS in your areas business? What are a few of your favorite farming techniques?
What's the best way to stay in touch with clients long term? We all will talk to people who are a few months from selling or buying and then we loose contact with them and loose the deal. How do y'all keep that from happening?
Farming can be done many different ways. I'm not a fan of postcards that blanket an specific area or send out recent solds! I have a system that tells me who is having life events that makes them a higher probability of selling their home. I see the metrics of a area and see that a the average person sells their home in 9 years. I contact the people that have been there for 8 to 10 years. My marketing cost were cut to a third. I also know every business owner in the areas that I farm regardless if they own a business in the area I'm farming. I truly believe and its been proven they are a great source of referrals. I have a book of area businesses for buyers that includes all of their names, its a great piece, I dont charge the business owner anything but it shows a lot of good will. I do a lot of developments, so I might farm a specific building but i coordinate other things in that building, like an Easter egg hunt, or a Halloween party. I want as many channels and ways for the SAME people to keep seeing my name!