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Talk to me about farming a specific neighborhood or geographic area. Is this something you do? Why or why not? Have you seen farming grow your or other REALTORS in your areas business? What are a few of your favorite farming techniques?
What's the best way to stay in touch with clients long term? We all will talk to people who are a few months from selling or buying and then we loose contact with them and loose the deal. How do y'all keep that from happening?
I think lots of Realtors are afraid to establish a niche for fear of losing out on business. Yet niches create memorability and put your expertise into focus. You're something to someone if you have a niche — rather than so general that you're nothing to everyone. But niches take courage and commitment. Still, the return on investment is super high, and the risk is relatively low.