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@Michele have you though about developing a Facebook page for your property? It would make it much easier to share with those you know online & with Facebook ads you could really bring attention to the property from the local population. If you dig deep enough into ads you can really advertise the property to your targert marker.
Karen you may also want to look at application such as ShortStack (http://www.shortstacklab.com) and Fan Page Engine (http://fanpageengine.com/) they will really help for you to get your page off the ground.