- 149 POSTS
- 777 COMM.
- 2,477 LIKES
Do you think this article is finally pinpointing the crux of the real estate service problem? Or do you think that agents wear too many hats? If agents just focused on selling houses (their clients) instead of marketing, advertising, paperwork, etc. maybe the consumer experience would be much better? http://next.inman.com/2013/02/finding-logic-in-an-illogical-industry/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InmanNext+%28Inman+Next%29
You're right Michael McClure, there are a few companies out there doing it right, but just a few. I feel passionately that we need to be more consumer focused instead of adding agents to the roster and giving them "technology trinkets" to amuse them or lower caps or higher commissions to attract more of them.
Brokerages are in business to churn out more transactions, so they appeal to the masses and dilute our industry by feeding mediocrity. There is no great technology coming from the big box companies, they are too big to move fast enough and have too many layers of people to be cutting edge. I left a big franchise last year (after many years as a managing broker) to go on my own. It's the most productive thing I've every done. So to answer the question, I don't value the technology or advice, so bottom line, financial is the most important to me. 5 years ago, I was more naive.
The thread answered my questions and more. I send from Zipforms to Docusign and then download signed docs as a PDF. What I should be doing is printing to a PDF instead and then the files are not encrypted. Then I can do whatever I want with the files, like add my cover letter and pre-qual. Thank you for answering my qusetion and saving a tree!! I just tried this, and it works perfectly. I wonder why the Ziplogix guy didn't just tell me this when I called.