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We are Tribus customers - www.speicherteam.com - and they've generated several million in sales over the past year or so. The key for us is blog posting. I would take advantage of a professional writer or create your own posting schedule. Once organic traffic grows, the site is good a getting them to sign-up.
After about a six month run up, traffic increased 10 fold over what I had been previously getting. It has since settled to about 5x. Have not had the success that the Speicher team has had but we have had a number of closings.
We cancelled after 5 months, and almost $5,000 spent (this figure included $2500 for content that we paid a vendor that Eric referred us to). At the end, we were lucky to get 1-2 visitors per day, and ended up getting one $40k buyer lead. After 4 months, we found out that none of our 80+ blog posts were indexed, and we weren't allowed access to our Google Analytics. They were willing to send us a weekly report, but would not allow us access. When we decided to move the site to RealGeeks, we were told that we could have access to our Google Analytics, as long as we agreed to not share the results with anyone else. If you go with this solution, plan on incorporating a PPC campaign, as the organic didn't come through for us, even after 5 months of supplying content.