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I'm just not sure how this can be done "well". Many regard text messaging as private as their own bedrooms and I just don't know how to get into someone's bedroom with any kind of business angle and be welcome, unless I were a call girl, and that's already being tapped into. No pun intended.
Walter Weinreich there is a HUGE difference b/w text communication (one on one) and text marketing (push broadcasting). I don't think anyone here is advocating not using text messaging if that is how your client prefers to communicate (I have many deals done almost entirely via text). But push marketing can be, as the master of UnMarketing, Scott Stratten says, "violent" and people can find it very invasive. They protect text like they now protect their home phone number (if they have one). It's private and to be treated with reverence. At least my take on things. I'm sure for every thing I say, someone else has a "it worked" story. ** These comments are mine and mine alone and do not reflect the opinions of my office mate, broker or elected member of congress **
Hi Janie Sederberg Coffey i was just answering Chris Smith question about using txt msg marketing. I use broadcast messaging thru permission marketing. Nobody should be sending out marketing especially thru txt msgs without the permission of the customer and i never have. I was simply trying to show others on this board that sms msging can be effective if done properly WITH permission from the consumer. I used to think that "if i dont want it then my customers won't" until a coach of mine pointed out that its not about me, its about providing the services my clients want. It may not be for everyone, theres no doubt about that, just wanted to point out a few areas I've had success using it. Cheers!