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I don't think Houzz's reaction will play well in the long run, particularly what they're saying behind the scenes. Sour grapes = bad PR. It's a GOOD idea for Zillow and a GOOD idea for pro users because helloooo, it adds people to the ecosystem long before they buy.
The same person at Houzz also said, "We’ve been aware of Zillow’s efforts for some time and are flattered by their entrance, which further validates the market opportunity we identified early on". Nothing wrong with competition...