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Agreed Linda, the fact that they even have a website to start with is a bit strange. They also promote it a ton, they had a huge booth at the last Home & Garden show with computers where people could search for homes using recolorado. I'm sure it generates a lot of revenue via the ads that they display. Why compete with your members for web traffic? And if they are going to have a website, they should have to follow the same rules that all of their IDX vendors have to follow.
This is one step Pinterest could have taken, but I don't feel they're going in the right direction. What I see Pinterest doing here is telling website owners, "Hey, our users might share your content (copyrighted or not) on our website, but if you don't want us to pin your copyrighted content you need to install this code on your site". The burden of effort on preventing the pinning of copyrighted materials should lie with Pinterest and not the copyright holder.