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Cassie keep your friends interested by keeping things witty and clever. I have had friends block me and then come back when they want to buy or sell or friend or family member needs me. Or when they found out that they missed the Karaoke event that I hosted on a Friday night inviting my facebook friends to come and embarrass themselves with me.
I get as much as 30 leads a year. Closed about 6 last year. So far this year 7 leads. 4 are ready willing and able. To move forward. 1 currently negotiating on a home. I should close at least 11 this year from facebook.
I could be wrong but it seems you really have to have a naturally affable personality and know how to reflect that on FB to get good business from it. The folks I know who get business from FB, twitter are either well known mega agents who people would likely go with anyway or they are very friendly and social people who know how to translate that to online or just do it naturally (Egen). If you are inflammatory or controversial it's likely you will repel the FB business rather than attract it (this is why I get no business from FB and need to use other means LOL)