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Check out http://goo.gl/mZTC9 - it allows you to track people that have been to your websites with ads on the websites that they surf to. I suggest giving it a shot.. you will all be pleased with the results.
You'll increase your Edge Rank by posting the photo manually and adding a link in the comments of the photo. Takes a few more seconds, but Facebook is attributing more weight to media than they are to shared links.