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Tough question. Answer will be dependant on the buyer. It is a trade off of benefits. If location is paramount (schools/work/family/etc) then a well staged and presented house outside of the preferred area may not mean anything. If location is just a strong factor then all of the other factors in a comparison come into play. It will boil down to how the buyer weighs the lifestyle benefits of the homes under consideration. Having said that if all other factors that the buyer considers are equal then the better staged and presented home would likely be selected.
As I read the survey commentary it would appear to say that the agent and company has a joint role in this. The company has to have the policies and take action to ensure clients are properly dealt with. The agent is the face of those policies. There are too many variables in this to take much from the study except that we need to treat clients properly and follow up continuously.